2025 promises to be a thrilling ride for digital assets, fueled by a potent cocktail of regulatory clarity and institutional interest.
With the UK’s landmark Financial Services and Markets Act taking effect, the Wild West days of crypto may be giving way to a more structured era – and that could be just the boost the market needs to truly soar.
Institutional investors are starting to peek over the fence, sniffing out the potential for long-term gains.
So, if you’re wondering what crypto to invest in this year, strap in as we navigate the hottest contenders in this brave new crypto landscape.
12 best cryptocurrencies to invest in 2025
- Block3 (BL3)
- Bitcoin Pepe (BPEP)
- PepeX (PEPX)
- XRP (XRP)
- Binance Coin (BNB)
- Cardano (ADA)
- Ethereum (ETH)
- Solana (SOL)
- Polkadot (DOT)
- Avalanche (AVAX)
- Bitcoin (BTC)
- Dogecoin (DOGE)
There are many factors to consider when deciding which cryptocurrency to invest in.
Hence, our recommendations will consider each coin’s market capitalisation, liquidity, trading volume, real-world usage, security, track record, community support, and the development team.
This way, you can rest assured that you’ll be getting the best crypto investment options for 2025.
We’ve discussed the best crypto to buy in 2025 in more detail below.
1. Block3 (BL3)
AI is changing everything, and gaming is next in line. Block3 is the world’s first AI-powered game engine that lets anyone create full video games just by typing a prompt. No coding, no studios, just instant results driven by generative AI.
This could be one of the best cryptos to invest in now, as the presale is relatively early. For those buying at stage 1, the price will increase 312% ahead of launch.
Block3’s innovative Trinity engine launched just afteras Google’s Veo 3 made headlines for its video generation breakthroughs. Block3’s Trinity takes that same prompt-to-output concept and applies it to gaming. Type a sentence, get a playable game. It’s that simple.
At the heart of the project is the BL3 token, which underpins the entire ecosystem. With the Trinity engine, the utility of Block3 is already proven.
Players and creators can upload assets like gameplay clips, 3D models, or maps, and earn rewards for training the AI. The platform aims to crowdsource its own intelligence while giving users a direct stake in its growth.
The Block3 token presale launched on the 1st July. With legacy gaming studios under threat from faster, AI-first tools, this presale could be a high-upside entry into the AI x gaming narrative.
You can join the BL3 presale exclusively via the official Block3 website.
2. Bitcoin Pepe (BPEP)
Bitcoin Pepe is a fusion of Bitcoin and memes, bringing Solana’s speed and efficiency to the world’s most secure blockchain. The token is selling out, with a presale announcement due on the 30th June.
As the first-ever meme ICO on Bitcoin, Bitcoin Pepe is building a groundbreaking Layer 2 ecosystem that will revolutionise meme coin trading.
The project introduces PEP-20, a new token standard that ensures meme tokens can thrive within Bitcoin’s security framework.
With an upcoming DEX for meme coin trading, Bitcoin Pepe aims to be the definitive home for all meme-based digital assets.
At its core, Bitcoin Pepe is designed to move all memecoins to the only blockchain that will stand the test of time: Bitcoin.
While other Layer 1s have faded, Bitcoin remains the cornerstone of cryptocurrency, and Bitcoin Pepe will cement itself as the key Layer 2 solution for meme-driven DeFi.
The project has drawn insider attention, with major figures in the crypto world rallying behind its vision.
Bitcoin Pepe is poised to make history as the meme project that finally unites crypto culture with Bitcoin’s ultimate reliability.
3. PepeX (PEPX)
While pump.fun became a haven for snipers and insider bots, PepeX aims to flip the script.
Built for fairness and transparency, PepeX allocates a fixed 5% of each token launch to the actual creators, no dev dumps, no backdoor deals. If a project fails, the creator’s locked liquidity goes straight back to the community, not into their wallet.
Anti-sniping tech and bubble maps expose where tokens are sitting, making it harder for bad actors to manipulate entry points.
And with a $500 upfront cost to launch, PepeX filters out the low-effort spam that floods lesser platforms.
But where PepeX really shines is in automation. Its AI-powered Moonshot Engine will let you launch a meme coin in minutes, just upload an image and choose a ticker.
From there, AI generates viral content, sets up Telegram/X channels, creates liquidity pools, and slaps on a 100% Secure badge via AuditGPT.
Tokens will then auto-list on a DEX, giving new coins instant visibility with active traders.
For meme coin fans tired of the same old rug-pull routine, PepeX offers a smarter, safer way to play the game. PepeX’s presale started on 24th March and runs for 90 days, and ends 22nd June.
Early buyers would expect a price rise of 311% from the start and end of the presale.
4. XRP (XRP)
Not many cryptocurrencies focus on the blockchain industry’s financial aspect, making XRP unique.
XRP was created to facilitate the movement of funds between major cryptocurrencies and fiat currencies.
The market has also been kind to this coin, as its value currently rose 60.30% to trade at $0.596.
Its market capitalisation is also good at $32 billion, with a 24-hour trading volume of $1.8 billion.
This coin also boasts a solid development team and community support.
See also: How to buy XRP UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
5. Binance Coin (BNB)
This is the native coin for the Binance crypto exchange.
It averages a daily trade of $1.2 billion every day, with a market cap of $46 billion.
As the primary token for Binance, this coin possesses a lot of uses.
Traders use it to trade on the exchange and offer bonuses for Binance CEX users.
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Although BNB’s value dropped due to the war with the SEC for most of 2023, it has started rising again.
This coin now goes for $307.81, boasting a price increase of 8.62%.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
6. Cardano (ADA)
This crypto platform was created for easy execution of smart contracts and running dApps.
Cardano boasts a daily trade of $904 million, with a market cap of $20 billion.
With this statistic, it’s ranked as one of the top 10 in terms of market capitalisation, according to CoinMarketCap.
Cardano offers a strong community and development team with widespread usage.
Although it was among the digital coins that bore the brunt of the SEC’s accusations, its value is increasing.
This coin is trading well at $0.5745 today after a massive 77.90% increase.
See also: How to buy Cardano UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
7. Ethereum (ETH)
Second in market cap only to Bitcoin, Ethereum is a coin that boasts a market cap of $312 billion.
When this is combined with a high 24-hour trading volume of $19 billion, it shows how much this coin is investment-worthy.
Ethereum started the concept of smart contracts, and its popularity today can be attributed to it.
This coin benefits from a massive community, a great development team, and stellar tokenomics.
Today, this coin trades at $2,602.96, and it reached this height after an 85.95% increase in the past year.
See also: How to buy Ethereum UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
8. Solana (SOL)
When Solana was introduced, people hyped it as the fastest crypto exchange, as it averaged over 4000 transactions per second.
Although there are other contenders for that title today, it still stands tall with daily trading of $3 billion. This coin also boasts a market cap of $43 billion and a great community.
The tragedy of FTX spilled over to Solana due to its connections to the crypto exchange.
While its value suffered a bit, it has been steadily recovering, climbing 511.87% in 2023 to trade at $98.65 today.
This blockchain is also known for its high scalability, and its high-speed and high-volume transactions.
See also: How to buy Solana UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
9. Polkadot (DOT)
This is one of the few blockchain networks that acknowledges that there are too many standalone blockchains in the industry.
So, it was created to ensure interoperability between different blockchains.
Polkadot trades daily at $376 million with a high market cap of $10 billion. After last year’s bearish movements, this coin is rising once more with a 59.11% increase to reach $8.07.
The Polkadot community is also a good one with a trustworthy development team.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
10. Avalanche (AVAX)
Famed for its strong security, Avalanche is a blockchain that utilises subnets, allowing it to launch dedicated blockchains with ease.
This blockchain offers a good market capitalisation of $14 billion and a trading volume of $1 billion every day.
Although its development team, community support, and tokenomics are stellar, Avalanche is one of those coins looking for a big break.
With the potential housed in this coin, its value will increase with more adoption. This coin is valued at $38.67, and it has come this far after a 155.13% increase in the past year.
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
11. Bitcoin (BTC)
This is the most recognised digital coin today, and its market capitalisation is the highest at $890 billion.
Bitcoin is the cryptocurrency that unveiled the usefulness of digital coins to the public.
So, its acceptance rate is one of the best, making it acceptable as cash in many places today.
This coin offers world-class security and boasts a notable development team and a high trading volume of $43 billion per day.
Today, Bitcoin is worth over $45,730, boasting a massive increase of 152% in 2023 alone. All of this makes it a great choice for investments in 2025.
See also: How to buy Bitcoin UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
12. Dogecoin (DOGE)
This coin might look weird on this list as it has no use as a meme coin.
However, Dogecoin rose against all doubts to record an increase of 7.10% to now trade at $0.08383.
While this might look minor, it’s a great gain for a meme coin with an infinite supply.
This coin now boasts a 24-hour trading volume of $671 million and a high market capitalisation of $11 billion.
Despite an absentee development team, its community is also counted as being one of the greatest, as they’ve taken up that mantle.
See also: How to buy Dogecoin UK
Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more. This marketing communication does not constitute investment advice, a solicitation, or an offer to buy or sell any cryptoassets. In no way are performance or results guaranteed. You should keep yourself informed and understand the risks involved in buying and holding cryptoassets.
Video answer – best crypto to invest in
Final thoughts
After surviving the bearish downturns, many investors are bullish for the above coins in 2025.
The 11 cryptocurrencies recommended in this article are some of the best crypto investments.
Of course, patience and discretion are also advised when investing in 2025, as the cryptocurrency market is characterised by unpredictability.
You can invest in crypto through one of our reviewed crypto exchanges in the UK.
eToro is trusted by over 30 million users worldwide. It's the best place to buy crypto in the UK due to its cold storage, innovative trading features, user-friendly GBP deposit options, and industry-leading fees.
FAQs
What is the best crypto to buy?
The best cryptocurrencies to invest in right now are Bitcoin Pepe, PepeX, and XRP. Bitcoin Pepe is pioneering meme coin infrastructure on Bitcoin with its own Layer 2 and token standard. PepeX is building an AI-powered launchpad that prioritises fairness, automation, and transparency. XRP remains a strong choice for cross-border payments and institutional adoption.
Which crypto to buy today for long-term?
PepeX stands out as a long-term project. Its AI-driven platform automates token creation while enforcing anti-sniping protections and locked liquidity, designed to raise standards across meme coin launches. The presale runs until 22nd June 2025, ahead of platform rollout.
What is the best up and coming crypto?
The best up-and-coming crypto is Bitcoin Pepe. As the first-ever meme ICO on Bitcoin, it’s building a Layer 2 ecosystem with the PEP-20 token standard, designed to revolutionise meme coin trading on the world’s most secure blockchain. With a DEX in development and strong insider support, Bitcoin Pepe is set to become the definitive hub for meme-based digital assets.
Which crypto will boom in 2025?
Bitcoin Pepe shows the most potential in 2025. It’s creating a dedicated ecosystem for meme coins on Bitcoin, complete with a Layer 2 network and PEP-20 token standard—backed by a growing community and strong early momentum.
Which cheap crypto will explode?
Bitcoin Pepe is a cheap crypto with explosive potential. As the first meme ICO on Bitcoin, it’s building a Layer 2 ecosystem with the PEP-20 token standard and an upcoming DEX for meme coin trading. Its strong community backing and Bitcoin’s security framework make it primed for rapid growth.
What new crypto is trending now?
PepeX and Bitcoin Pepe are two of the most talked-about new crypto projects. Bitcoin Pepe brings meme coins to the Bitcoin network with a scalable Layer 2 solution, while PepeX is focused on improving launch quality through AI tools and transparent distribution mechanics.
Don’t invest unless you’re prepared to lose all the money you invest. When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in. Tax treatment depends on your individual circumstances and may be subject to future change. The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Not financial advice.
