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Best Investment Apps UK 2024

Tobi Opeyemi Amure
Reviewed by:
Best investment apps UK

In a nutshell, the best investment apps in the UK are eToro, known for its social trading environment and a wide range of instruments. InvestEngine, recognised for its automated, low-cost ETF investing, making it ideal for passive investors while Plus500 offers a straightforward CFD platform with zero commission.

Looking for your perfect investment app?

I’ve tested, scored, and ranked the best investment apps in the UK.

Using your phone to invest gives you the power to tap into global markets seamlessly on the go.

Whether you’re a beginner or an experienced investor, I’ve got you covered.

Best overall
Best for ETFs
4.8
4.6

30 million users globally trust eToro for their social investing needs, benefiting from a vast array of stocks, ETFs, and cryptocurrencies.

Which? Recommended Platform that makes ETF investing simple. DIY portfolios are commission-free while Managed portfolios charge just 0.25% a year. Both are available in a fee-free ISA and forthcoming SIPP.

  • User-friendly
  • Copy the moves of professional traders
  • Social investing & educational features
  • Extensive selection of ETFs (550+)
  • No platform fees
  • Up to £50 welcome bonus
76% of retail CFD accounts lose money.
Your capital is at risk.
Best overall
4.8

30 million users globally trust eToro for their social investing needs, benefiting from a vast array of stocks, ETFs, and cryptocurrencies.

  • User-friendly
  • Copy the moves of professional traders
  • Social investing & educational features
76% of retail CFD accounts lose money.
Best for ETFs
4.6

Which? Recommended Platform that makes ETF investing simple. DIY portfolios are commission-free while Managed portfolios charge just 0.25% a year. Both are available in a fee-free ISA and forthcoming SIPP.

  • Extensive selection of ETFs (550+)
  • No platform fees
  • Up to £50 welcome bonus
Your capital is at risk.

15 Best Investing Apps in the UK Ranked

Here is a quick list of the best investment apps to use in the UK based on my hands-on analysis:

Your capital is at risk.

  1. eToro – Best for beginners
  2. InvestEngine – Best for ETFs
  3. Plus500 – Best for CFDs
  4. Freetrade – Best for free share upon signup
  5. Nutmeg – Best robo-adviser app
  6. Moneybox – Best for ’round-up’ tool
  7. interactive investor – Best for a large portfolio of assets
  8. AJ Bell – Best for active traders & investors
  9. Hargreaves Lansdown – Best for selection of funds
  10. IG – Best for smart portfolios
  11. Wealthify – Best ‘hands-off’ app
  12. Plum – Best for all-around money management
  13. Moneyfarm – Best for tailored investment management
  14. Wombat – Best for thematic investments & beginners
  15. Trading 212 – Best for zero-commission investing

Best Apps Compared for UK Investors

Here I’ve compared the investment apps based on four key rating criteria you must consider and compare.

RankInvestment appTypeMinimum depositTrading feesTypes of investmentsISAs
1eToroInvestment platform£7.50£0 (zero commission for real stocks
and ETF trades)
Stocks, indices, ETFs, currencies, commodities, cryptoYes, with Moneyfarm
2InvestEngineInvestment (ETF) platform£100£0 (DIY)
0.25% (Managed)
Investment fundsYes
3Plus500Trading platform£100Fees are built into the spreadForex, commodities, indices,
options, stocks, ETFs
No
4FreetradeTrading app£0£0Stocks, ETFs, investment trusts, REITs, SPACs, IPOsYes
5NutmegRobo advisor£1000.25% – 0.75%Investment fundsYes
6MoneyboxRobo advisor£1£0Investment fundsYes
7interactive investorInvestment platform£0£3.99Stocks, funds, trusts, warrants, ETFsYes
9AJ BellInvestment platform£500£1.50 – £9.95Stocks, funds, trusts, bonds, ETFsYes
9Hargreaves LansdownInvestment platform£100£11.95Stocks, funds, trusts, ETFsYes
10IGInvestment platform£2500.50% (Managed)Real stocks & ETFs, exchange-traded securities, CFDs (currency pairs, stock indices, stocks, ETFs, commodities, crypto,
bonds, and futures)
Yes
11WealthifyRobo advisor£10.60% (Managed)
Fund charges (an average of 0.16% for original plans and 0.70% for ethical plans)
Portfolios of shares, bonds, property, cash, and commoditiesYes
12PlumInvestment platform£1£0Funds, stocksYes
13MoneyfarmRobo advisor£5000.25% – 0.75%
Annual average
investment fund fee 0.15%
Investment funds, stocks, ETFs, mutual fundsYes
14WombatInvestment platform£10Platform fee: 0% – 0.10%
Fund provider fee: 0.07 – 0.75%
Investment funds, stocks, ETFs,
mutual funds
Yes
15Trading 212Investment & trading app£1£0Stocks, ETFs, CFDs, forexYes

Reviews

Research shows that the rise in the use of investment apps in the UK has been significant over the last few years, with estimated downloads reaching around 7.1 million or 13% of the adult population1.

It’s easy to understand why. Who wouldn’t want to have the ability to work towards financial freedom and invest in stocks and shares on the go?

Having worked in the retail investment sector in London over the last four years, I had the opportunity to experience the rise first-hand.

Additionally, in my role working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”, I was able to work with and test some of the biggest investing apps and platforms on the market.

Using my experience in this field, I’ve compiled a list of the best investment apps in the UK based on four key criteria:

  1. Minimum deposit
  2. Trading fees
  3. Types of investments
  4. ISA availability

Factors such as usability, education materials, and additional features were also considered.

All the investing apps I’ve reviewed below are available on Android and iOS, and more importantly, regulated by the UK’s financial watchdog, the Financial Conduct Authority (FCA).

You can read about how we test platforms here.

This article was reviewed by Tobi Opeyemi Amure, an investing expert and writer at InvestopediaInvesting.com, and Trading.biz.

1. eToro – Overall best

Overall best investment app UK for beginners & great for copy trading.

The overall winner on my list of the best investment apps and what I recommend to beginners is eToro.

eToro offers an exciting way to invest, with its copy trading, zero commissions, and vibrant social trading community.

A major advantage is the ability to copy trades from seasoned investors in real time.

This makes it perfect for beginners, as you can learn the ropes of investing by copying from professionals.

In addition, eToro boasts a wide range of assets, including stocks, indices, commodities, cryptocurrencies, and more.

For long-term investors, eToro’s Smart Portfolios are top-notch. There are 65 investment portfolios curated by eToro analysts spanning a range of market themes, trends, and industries available to invest in.

A brand new feature they’ve just launched is that you can now earn up to 5.3% interest on unused balances in the platform, pretty cool!

Overall, the platform’s user-friendly design and safety features make it a secure and reliable place to invest. eToro is a great investment app for those looking to benefit from copy trading and its low fees.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£10£0 (zero commission for real stocks
and ETF trades)
Stocks, indices, ETFsYes, with Moneyfarm

Other fees: $5 withdrawal fee, $10 inactivity fee, currency conversion fees.

Read my full eToro review.

Pros:

  • Commission-free trading for stocks and ETFs
  • Smooth and straightforward account setup process
  • Access to social trading features

Cons:

  • $5 charge for withdrawals
  • Limited to a single account currency option

{etoroCFDrisk}% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money. Other fees apply. Your capital is at risk. For more information, click here.

2. InvestEngine – Best for ETFs

InvestEngine, the best investment app for ETFs.

I recommend InvestEngine as the best investment app if you plan to invest in ETFs.

ETFs allow you to invest across a whole market with ease and speed in just one transaction by mirroring the performance of a given index.

  • Using an investment app to invest in ETFs will offer you the following:
  • Diversify your investments across hundreds of individual shares or bonds
  • Choose to invest globally, across specific regions, or in individual stock markets
  • Access supported bonds, commodities, and categories such as ESG or tech
  • Low cost of investing, zero stamp duty, and easily bought and sold on the stock market

With InvestEngine, you can easily take charge of your investing and get the most out of your money – no matter your experience level.

InvestEngine offers DIY and managed ETFs, with no fee for DIY portfolios and a 0.25% fee for managed portfolios.

You can also build your own portfolios, using a variety of stocks, funds, and ETFs (580+ ETFs).

InvestEngine’s user-friendly platform is designed for new and experienced investors alike, and it offers helpful features such as portfolio analysis and automated portfolio rebalancing.

Plus, InvestEngine has a handy mobile app so you can check your investments on the go.

Put simply, they (ETFs) are the best way for an investor to gain diversification at a low cost, whether you’re new to investing or have been investing for a while. They are also an effective way for investors to gain exposure to securities which, due to their account size, would otherwise be very difficult to do so.

Goncalo, Investment Manager at InvestEngine. From our recent interview.

If you’re looking for an affordable, convenient, and overall best way to invest in ETFs, InvestEngine is a top pick.

By signing up via my link, you will receive a Welcome Bonus of up to £50 when you invest your first £100 (Ts&Cs apply).

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment (ETF) platform£100£0 (DIY)
0.25% (Managed)
Investment funds Yes

Read my full InvestEngine review.

Pros:

  • Extensive selection of ETFs (580+)
  • User-friendly interface
  • Low-cost managed option with a 0.25% fee
  • Excellent customer support
  • Ability to invest within a business account

Cons:

  • Limited investment options, only ETFs

3. Plus500 – Best for CFDs

Plus500 – Best investment trading app for CFDs.

Plus500 is a noteworthy investment app in the UK, especially for those interested in CFD trading, offering a user-friendly proprietary trading platform.

It features an extensive range of financial products, including over 2,800 CFD contracts, shares, commodities, and options. The platform is known for its commission-free trading and offers a free lifetime demo account.

Plus500 is regulated, publicly traded, and provides the Insights trading tool for informed decision-making.

Targeted primarily at active CFD traders, Plus500 is appreciated for its competitive pricing and excellent customer support.

Long-term investors seeking advanced features may find it less suitable. With its strong regulatory standing and a focus on customer service, Plus500 ensures security and reliability.

However, its concentration on CFDs and inactivity fees might not cater to all trading preferences. Traders should consider their trading goals and risk appetite before choosing Plus500.

Plus500 is a prominent CFD provider, offering fast order execution and advanced technical features, with no crypto products. It supports a wide range of payment methods and is known for rapid withdrawal times.

With over 110 trading indicators and an array of risk management tools, Plus500 is suitable for traders seeking a broad range of financial markets and low spreads.

It provides negative balance protection but lacks integration with other trading platforms and has limited customer support.

Ideal for beginner to intermediate traders, Plus500 offers an easy-to-use platform for efficient, low-fee transactions and quick withdrawals. Advanced traders might require more extensive technical features.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Trading platform£100Fees are built into the spreadForex, commodities, indices,
options, stocks, ETFs
No

Read my full Plus500 review.

Pros:

  • Commission-free trading
  • Easy-to-use mobile app
  • Quick and helpful customer support
  • Low spreads

Cons:

  • CFD trading only

4. Freetrade – Best for free share upon signup

Freetrade - Best investing app for free share upon signup.

A close runner-up is the investment app from Freetrade, a relatively new player in the investment space, having launched their app in 2018.

Freetrade offers one of the easiest ways to get started in investing, with commission-free share trading and free shares for new accounts.

It’s a great option for those looking to invest in the stock market without the hassle of dealing with commissions.

It’s well-suited to beginner investors, with a low entry point, an intuitive user interface, and plenty of helpful resources.

The platform also provides new users with free shares when they open an account, which can be used to get familiar with trading and the stock market.

By opening and funding a new account with a minimum deposit of £50, you will immediately receive a complimentary share worth anywhere between £10 and £100.

In my experience, Freetrade is a great choice for those looking to get started in investing without the commissions and fees associated with more traditional platforms.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Trading app£0£0Stocks, ETFs, investment trusts,
REITs, SPACs, IPOs
Yes

Other fees: £5.99/month for Stocks and Shares ISA, £11.99/month for Self-invested personal pension (SIPP) plus other benefits.

Pros:

  • Commission-free trading for stocks and ETFs
  • Swift and user-friendly account registration process
  • Excellent mobile trading platform

Cons:

  • Limited product variety in the portfolio
  • Lack of research tools

5. Nutmeg – Best robo-adviser

Nutmeg, the best robo-advisor investment app UK.

This investment app from Nutmeg is great if you’re looking for a robo-adviser experience.

Start investing with Nutmeg for quick and easy setup, low fees, and guidance from professionals.

Nutmeg is one of the simplest investing apps for those who want to start investing with minimum hassle and a hands-off approach.

Management fees range from 0.25% – 0.75%. The robo-adviser feature makes it easy to pick from a range of portfolios that are tailored to your risk level and investment goals.

You have the option to invest in various accounts, including a Stocks and Shares ISA, Junior ISA, Lifetime ISA, general investment account, or pension account.

Additionally, you have the flexibility to select from four distinct management styles: fully managed, fixed allocation, Smart Alpha powered by J.P. Morgan Asset Management, and socially responsible.

If you’re confused about what to invest in, Nutmeg constructs a globally diversified portfolio for you, which is customised to align with your financial objectives and risk tolerance.

You can then monitor your investments and performance in real-time.

Nutmeg’s user-friendly interface and helpful customer support make it a top pick for those who are just starting to invest.

Whether you want to build a portfolio of stocks and shares, ETFs, or other investments, Nutmeg has got you covered.

With its low management fees and wide range of options, Nutmeg is an excellent choice for beginner investors.

I recommend Nutmeg mainly for its focus on socially responsible investing2. Every Nutmeg portfolio gets an ESG score, showing the impact of your investment choice.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Robo advisor£1000.25% – 0.75%Investment fundsYes

Other fees: Fund costs (0.21% – 0.36%), Market spread (0.04%). Read more about Nutmeg fees.

Pros:

  • User-friendly interface for easy navigation
  • Streamlined investment choices
  • Professional management by experts

Cons:

  • Subpar track record in investment performance
  • Not the most cost-effective option available

6. Moneybox – Best for ’round-up’ tool

Moneybox - Best investment app with 'round-up' tool.

Moneybox is an ideal choice for beginner investors.

It offers a range of portfolios, a round-up feature, and a Lifetime ISA.

The app is subscription-based and has a low cost of £1/month, a 0.45% platform fee, and a 0.12%-0.58% fund management fee.

The range of portfolios includes a low-risk option, a medium-risk option, and a high-risk option. This allows you to select the option that best fits your investment goals.

The round-up feature is an automated saving tool that rounds up each purchase to the nearest pound and invests the difference.

Moneybox also offers a Lifetime ISA. This allows users to save up to £4,000/year while receiving a 25% government bonus on top of their savings.

The Moneybox investment app is beginner-friendly and provides you with a complete solution for effective money management.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Robo advisor£1£0Investment funds Yes

Other fees: £1/month subscription fee, 0.45% platform fee, 0.12% – 0.58% fund management fee, currency conversion fee 0.45%.

Read my full Moneybox review.

Pros:

  • Ideal for beginners looking to start with as little as £1
  • Allows for cash savings
  • Provides options for a Lifetime ISA, ISA, and Pension (SIPP)
  • Assistance is available for mortgage-related matters
  • Exceptional customer service

Cons:

  • Limited variety in investment choices
  • Offers a relatively low cash savings rate
  • Restricted additional features or offerings

7. interactive investor – Best for a large portfolio of assets

interactive investor investment app UK.

Interactive investor, a subsidiary of the wealth management behemoth Abrdn, is an appealing choice for investors seeking an extensive suite of assets for building a diverse portfolio.

This UK-based investment app and platform has a rich history of providing insightful financial information and investment services since 1995. It also won ‘Investment Platform of the Year’ by Investors’ Chronicle in 20223.

Although I’d recommend this investment app to more experienced investors, it does present a user-friendly interface.

Even beginners can smoothly navigate their way around it, managing their portfolio, staying updated with the latest news, keeping tabs on market performance, and creating watchlists.

The app’s biggest advantage is its access to over 40,000 investment options including shares, ETFs, funds, and bonds, as well as ADRs (American Depositary Receipts) from Japan, India, and China.

Interactive investor’s unique selling proposition lies in its fixed monthly subscription fee, instead of the industry-standard practice of annual percentage-based fees.

While this might not make it the most cost-effective option for small investors, the potential tax benefits offered through its ISA and SIPP provisions are worth noting.

The app also provides an assortment of ‘Quick Start Funds’, comprising three Vanguard-backed passively managed funds and three BMO-backed actively managed ones, allowing novices to dabble in globally diversified options.

Furthermore, users gain access to a wealth of expert ideas, research, and insights that can prove invaluable when selecting investments.

Safety isn’t overlooked either. The platform implements biometric technologies like face recognition and fingerprint scanning, enhancing security.

Interactive investor offers a free trade every month. Their regular investing service also removes trading fees. This makes them a solid investment choice.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£0£3.99Stocks, funds, trusts,
warrants, ETFs
Yes

Other fees: Stocks & Shares ISA and trading account starting at £4.99/month. Self-Invested Personal Pension (SIPP) starting at £12.99/month.

Pros:

  • Intuitive trading platforms for a user-friendly experience
  • Swift and hassle-free deposit and withdrawal processes
  • Excellent customer service (plus via phone)

Cons:

  • Basic charting and analytical tools
  • Monthly account fee

8. AJ Bell – Best for active traders & investors

AJ Bell, one of the best investing apps in the UK.

AJ Bell is a top name in the UK’s online investment space. It’s ideal for those doing more than 10 trades a month or having small portfolios.

AJ Bell is among the UK’s largest online investment platforms. Their goal is to make investing simple for all. They provide many choices for DIY investors: shares, funds, bonds, ETFs, ETCs, investment trusts, and warrants.

The platform is well-known for its wide asset range, encompassing funds, and competitively priced ready-made portfolios.

Users can trade seamlessly via a user-friendly platform, which seamlessly transforms into a mobile app for on-the-go management.

The app, mirroring the web platform in design and functionality, is highly responsive.

However, the absence of price alerts might be a bit of a letdown for some.

AJ Bell’s fee structure is compelling, especially if you’re an active trader.

With an annual platform fee that scales down from 0% to 0.25% based on your portfolio size and dealing fees that drop from £9.95 to £4.95 after 10 online share deals in a month, it’s an enticing proposition.

Plus, they extend the option to choose from their Share Dealing Account, Stocks and Shares ISA, Junior Stocks and Shares ISA, Lifetime ISA, SIPP, and Junior SIPP.

Beginners aren’t left behind either. AJ Bell offers a selection of diversified, ready-made investment ideas tailored to various risk appetites and investment goals.

Ranging from growth-oriented to income-centric baskets, these ideas are crafted by specialist teams and are easy to choose from.

On the other hand, if you prefer a more straightforward, uncluttered service from a trusted name like AJ Bell, you might find their newly launched investment app, Dodl, appealing.

Designed with novice investors in mind, Dodl boasts a streamlined interface and attractive pricing structures.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£500£1.50 – £9.95Stocks, funds, trusts,
bonds, ETFs
Yes

Other fees: Annual platform fee of 0% – 0.25% for funds and 0.25% for shares (maximum £3.50/month).

Pros:

  • Trusted investment app
  • No withdrawal fees
  • Attractive pricing for mutual fund investments

Cons:

  • Annual platform fees

9. Hargreaves Lansdown – Best for selection of funds

Hargreaves Lansdown investment app.

Hargreaves Lansdown, an FTSE 100 company, is the UK’s largest investment platform. They are known for their wide asset range and top-notch customer service.

This platform caters to investors wanting a varied portfolio. They offer over 2,500 funds, global shares, ETFs, ETCs, investment trusts, and more.

The flexibility of Hargreaves Lansdown’s approach stands out.

For beginner investors or those who prefer a hands-off approach, the platform provides a range of expertly managed ready-made portfolio options.

More confident investors are given the liberty to select from a broad assortment of funds, shares, and other investments to tailor their portfolios according to their investment strategies.

Pricing at Hargreaves Lansdown might pose a challenge for high-volume traders, as it is comparably steeper than many other platforms.

There is no platform fee for its Fund and Share Account, but it charges a 0.45% fee (capped at £45) annually for its ISA and a similar fee (capped at £200) for its SIPP.

They offer an array of products including a Fund and Share Account, Stocks and Shares ISA, Lifetime ISA, Junior ISA, and SIPP.

The Hargreaves Lansdown investing app has the same research features as their web and desktop versions. This makes managing your portfolio easy, even on the move.

However, the app could benefit from the addition of alerts and notifications.

Another compelling aspect of Hargreaves Lansdown is its commitment to human connections.

The platform offers access to human financial advisors, cementing its reputation as a trusted partner for long-term financial planning.

Hargreaves Lansdown may have higher costs, but it’s a top choice for those seeking a diverse portfolio, expert advice, and top-notch service.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£100£11.95Stocks, funds,
trusts, ETFs
Yes

Other fees: Annual platform fees of 0% – 0.45% for funds and 0.45% for shares (maximum £45/year).

Pros:

  • User-friendly trading platforms
  • Access to top-notch educational resources
  • Excellent customer service

Cons:

  • High fees for stocks and ETFs
  • Restricted to GBP as the base currency

10. IG – Best for smart portfolios

IG – Versatile UK investment app for smart portfolios.

IG is a leading investment app in the UK, renowned for its diverse range of investment options, including CFDs, spread betting, and stockbroking.

It stands out for its extensive array of products. Both the web and mobile platforms of IG are user-friendly, ensuring a smooth trading experience, complemented by 24/7 customer support.

Targeted at a wide audience, IG is particularly beneficial for moderately experienced traders with its Smart Portfolio, while active traders can utilise the Share Dealing account for more hands-on investment management.

New investors will find the Smart Portfolio useful as a robo-advisory tool, and forex enthusiasts will appreciate IG’s strong offerings in forex trading.

Additionally, IG offers an iOS and Android app, providing access to over 12,000 stocks, funds, and investment trusts. The fee structure is advantageous, with UK stock trades starting at £8, reducing with frequent trading.

International trading options come with competitive commissions and a straightforward fee system, including a waived custody fee for active traders. The app facilitates easy funding with multiple payment options and a reasonable minimum deposit requirement.

IG also boasts a range of fully managed, low-cost portfolios, tailored to individual financial needs and managed by experts in partnership with BlackRock.

These portfolios, spanning across various global markets, offer a cost-effective alternative to traditional wealth management, with transparent fees and a focus on diversification suited to different risk appetites.

Overall, IG Investments is a versatile and robust platform that caters to a variety of investor profiles, balancing competitive fees with a wide range of investment opportunities and strong educational and customer support resources.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£2500.50% (Managed)Real stocks & ETFs, exchange-traded securities,
CFDs (currency pairs, stock indices, stocks, ETFs,
commodities, crypto, bonds, and futures)
Yes

Read my full IG review.

Pros:

  • Low-cost managed investment portfolios
  • Excellent educational resources
  • Huge selection of assets

Cons:

  • High minimum deposit

11. Wealthify – Best ‘hands-off’ app

Wealthify - Best 'hands-off' app for investing.

Wealthify emerges as a top choice for beginner investors in the UK, offering a user-friendly and adaptable platform.

With a minimum deposit of just £1, it caters to a wide audience and is particularly beginner-friendly.

Wealthify specialises in providing expert-managed portfolios, accommodating various investor profiles: Cautious, Tentative, Confident, Ambitious, and Adventurous, along with ethical investment options for the environmentally conscious.

Key features include a competitive annual platform fee of 0.60% and fund charges ranging from 0.16% to 0.70%, depending on the investment plan.

The app, known for its engaging interface, is registered with the FCA and protects investments under the FSCS, ensuring a secure investment environment.

Wealthify is backed by Aviva, one of the UK’s largest financial services institutions which has helped British consumers for more than 300 years, which provides further credibility.

Ideal for those seeking a hands-off investment approach, Wealthify allows penalty-free withdrawals from ISA and GIA accounts, adding to its flexibility.

Although it may not suit investors keen on picking individual stocks, Wealthify’s simplicity and range of options make it a strong contender in the UK investment app market.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Robo advisor£10.60% (Managed)
Fund charges (an average of 0.16% for original plans and 0.70% for ethical plans)
Portfolios of shares, bonds, property, cash, and commoditiesYes

Pros:

  • Start investing with as little as £1
  • Engaging and easy-to-use app, ideal for beginners
  • Offers a range of portfolios, including ethical choices
  • Penalty-free withdrawals from ISA and GIA accounts
  • FCA registered with FSCS protection for investments

Cons:

  • Not suitable for those who want to choose individual stocks
  • While competitive, fees can add up, especially for ethical portfolios
  • May not satisfy experienced investors seeking complex investment tools

12. Plum – Best for all-around money management

Plum - Best all-around money management & investing app.

Plum distinguishes itself as a versatile investment app in the UK, catering especially to beginners and those interested in micro-investing.

A minimal initial investment of just £1 allows users to invest in a diverse range of over 3,000 stocks and funds, including ethical and ESG options.

A standout feature of Plum is its automatic investment of spare change from rounded-up transactions and its use of artificial intelligence to analyse spending habits and determine investable amounts. This feature simplifies the investment process for users.

The app charges a monthly subscription fee ranging from £2.99 to £9.99, along with a 0.45% product provider fee and variable fund management fees between 0.06% and 0.90%.

Investment products include Stocks and Shares ISA, General Investment Account, and Personal Pension.

Regulated by the FCA, Plum ensures a secure investment environment. Its user-friendly interface and functionality for seamless money management and investment have earned it high ratings on major app stores, making it a popular choice among UK investors.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£1£0Funds, stocksYes

Pros:

  • Low minimum investment of just £1
  • Round-up feature and AI-driven analysis for automatic investing
  • Offers Stocks and Shares ISA, General Investment Account, and Personal Pension

Cons:

  • Subscription charges ranging from £2.99 to £9.99
  • Limited for advanced investors

13. Moneyfarm – Best for tailored investment management

Moneyfarm - Best for tailored investment management.

Moneyfarm is recognised as a leading investment app in the UK, ideal for hands-off investors seeking expert-managed portfolios and personalised investment strategies.

With a minimum initial deposit of £500, it offers seven tailored portfolios based on individual risk tolerance, all actively managed by professionals.

The app features competitive fees, scaling from 0.75% to 0.25% for larger accounts, with additional average fund fees of 0.15% and transaction costs up to 0.10%.

Moneyfarm provides diverse account options including Pensions, Stocks & Shares ISA, Junior ISA, and General Investment Accounts, without setup or trading fees.

Its user interface is intuitive, simplifying investment monitoring and management.

Notable for its excellent customer service, Moneyfarm combines ease of use with efficient wealth management, making it a preferred choice for investors seeking a straightforward and reliable investment platform in the UK.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Robo advisor£5000.25% – 0.75%
Annual average
investment fund fee 0.15%
Investment funds, stocks, ETFs,
mutual funds
Yes

Pros:

  • Tailored investment strategies managed by professionals
  • Investment options based on individual risk tolerance
  • Excellent customer service

Cons:

  • Requires a minimum initial investment of £500
  • Limited options for those who prefer selecting individual stocks

14. Wombat – Best for thematic investments & beginners

Wombat - Best for thematic investments & beginners.

Wombat is an appealing investment app in the UK, perfect for beginners with its low entry point of just £10.

It offers a unique feature of customising investment portfolios based on personal interests and lifestyles, such as technology, electric cars, and luxury goods, along with options for individual stock selection.

The app is user-friendly, noted for its intuitive and slick interface, making the investment process straightforward and engaging.

Wombat’s fee structure is simple: a £1 monthly subscription (waived for Instant GIA), an annual platform fee of 0.10%, and fund provider fees ranging from 0.07% to 0.75%.

For international investments, FX fees apply at 0.65% for Instant GIA and 0.75% for Standard ISA and GIA.

Investments with Wombat are FSCS protected, ensuring security. However, it may not suit those looking for rapid trading due to potential delays in selling investments.

Overall, Wombat is a great choice for those starting with small amounts, offering a secure, easy-to-use platform with themed investment options.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment platform£10Platform fee: 0% – 0.10%
Fund provider fee: 0.07 – 0.75%
Investment funds, stocks, ETFs,
mutual funds
Yes

Pros:

  • Tailor investments to personal interests and lifestyle themes
  • Intuitive and easy-to-navigate app design
  • £1 monthly subscription (waived for Instant GIA), low annual platform, and fund provider fees

Cons:

  • Not ideal for those seeking quick buy-and-sell transactions
  • FX fees

15. Trading 212 – Best for zero-commission investing

Trading 212 - Best for zero-commission investing.

Trading 212 is highly regarded in the UK as an investment app offering zero-commission trading and a diverse range of over 12,000 shares, investment trusts, and ETFs.

It’s especially attractive for its low-cost approach, with no platform or trading fees and a minimal foreign exchange fee of 0.15%.

The app is user-friendly, making it suitable for both beginners and experienced investors. It features advanced technical charting and stock filters, though it provides limited company information.

Trading 212 allows fractional share purchases, enabling investment in high-value stocks with smaller amounts.

Regulated by the Financial Conduct Authority (FCA) and protected under the FSCS, the app ensures a secure investment environment.

It supports a general trading account and ISA, with a low minimum investment of £1, making it accessible to a wide range of users.

Overall, Trading 212 stands out for its commitment to low-cost trading, a wide range of investment options, and user-friendly design, making it a preferred choice for investors in the UK.

Key rating criteria:

TypeMinimum depositTrading feesTypes of investmentsISAs
Investment & trading app£1£0Stocks, ETFs, CFDs, forexYes

Read my full Trading 212 review.

Pros:

  • Zero commission
  • Over 12,000 shares, ETFs, and investment trusts
  • Minimum investment as low as £1

Cons:

  • Basic performance data with limited company information
  • No funds (OEICs)

How to Decide Which Is Best for Me?

When choosing from the best investing apps, there are several factors to consider and compare.

Along with the key rating criteria I used to rank the apps, here’s what to look for:

Low fees

One main advantage of investing through an app over a traditional broker is the low fees.

eToro and Freetrade both offer commission-free trading on stocks and shares.

While managed portfolios offered by Nutmeg, Moneybox, and InvestEngine all have some of the lowest fees in the market.

User experience

User experience is key when it comes to investing, so make sure you choose an app that’s easy to use and provides the features you need.

Look for an app that’s designed for your level of experience, with features that are easy to understand and use.

For example, eToro is number one for beginner investors, with its well-designed app, copy trading feature, and Smart Portfolios.

Alternatively, I’ve found that interactive investor and AJ Bell have a more trade-focused interface, better for more experienced investors.

Consider your preferences and the features you need, and then choose an app that provides a great user experience.

Account types

Investment apps provide a variety of account options, including individual investment accounts (ISAs), self-invested personal pensions (SIPPs), and general investment accounts (GIAs).

It’s important to choose an app that offers the account type that aligns with your investment goals and preferences.

Nutmeg offers a wide variety of account types. They’ve also won awards in every account category, showcasing their excellence.

Useful features

Choose an investment app with many useful features. These should include real-time market data, custom stock alerts, easy investment tracking, and options like copy trading.

eToro excels with its unique charts. These charts are on both mobile and desktop platforms, giving users clear and engaging insights.

Moreover, eToro lets you easily set up custom stock alerts. You can also track your investments using a clear dashboard that comes with live updates.

Finally, their unique social trading aspect allows you to learn investing basics and copy from the best investors.

Reputation

It’s important to consider an app’s reputation before investing, as it can be an indication of how reliable, trustworthy, and secure it is.

As such, it’s important to read reviews and look at user feedback before committing to any investment app.

Additionally, it’s essential to check the app is authorised and regulated by the Financial Conduct Authority (FCA) to ensure the safety of your investments.

The above investment apps are all authorised and regulated by the FCA and have been well-reviewed by users.

Sites such as Trustpilot and Google Reviews can be used to get a better understanding of any investment app’s reputation.

Security

As an investor, it’s important to ensure that the investment app you’re using is secure.

Some of the security features that should be available on an investment app include two-factor authentication (2FA) for account access, secure encryption technology, and customer service support.

Final Thoughts

After reviewing the best investment apps in the UK, it’s clear that there’s something for everyone.

If you’re a beginner or an investor seeking a managed portfolio, there’s a suitable app for your financial goals.

All you have to do is decide which one is right for you. By taking the time to understand what you’re looking for and what each app offers, you can make an informed decision and start investing with confidence.

But, for beginners, I’d recommend eToro as the best investing app in the UK.

Best overall
eToro - Overall best investment app
4.8

30 million users globally trust eToro for their social investing needs, benefiting from a vast array of stocks, funds, ETFs, and cryptocurrencies.

Pros:
  • User-friendly
  • Copy the moves of professional traders
  • Social investing & educational features
Cons:
  • Withdrawal fees

FAQs

What are the best free investment apps in the UK?

When it comes to free investment apps in the UK, eToro and Freetrade are standout choices. eToro offers a comprehensive social trading platform, allowing users to engage with a vibrant community of traders, while Freetrade provides a user-friendly interface and a diverse range of investment options. Both apps offer accessible and cost-effective ways for users to begin their investment journey without incurring trading fees.

What assets can you trade on investment apps?

Investment apps typically allow you to trade a variety of assets including stocks, bonds, ETFs (Exchange Traded Funds), mutual funds, commodities, and sometimes cryptocurrencies. The specific assets available will depend on the app and its offered services.

What is the best app to invest small amounts of money?

Plum, Wealthify, and Moneybox are notable apps for investing small amounts of money. Plum offers micro-investing by rounding up purchases, while Wealthify allows low minimum investments and a variety of portfolios. Moneybox also specialises in micro-investing with a focus on saving and investing spare change from daily transactions.

Do investing apps actually work?

Investing apps are effective tools for managing investments, offering accessibility and convenience for users to buy, sell, and monitor their portfolios. They work well for both novice and experienced investors, providing a range of services from basic stock trading to complex investment strategies. However, the success of investments depends on market conditions, personal investment choices, and the specific features and limitations of the app used.

What are the disadvantages of investment apps?

Investment apps can have limitations in terms of the depth of financial advice and research tools, potentially leading to less informed investment decisions. They may also incur hidden fees or charges, impacting overall investment returns. Additionally, the convenience of apps might encourage over-trading or impulsive financial decisions due to their easy access and simplified interface.

You may also like:

Sources:

  1. https://appradar.com/blog/best-investment-apps-2022 ↩︎
  2. https://online.hbs.edu/blog/post/sustainable-investing ↩︎
  3. https://celebrationofinvestment2022.investorschronicle.co.uk/page/2431816/2022-winners- ↩︎

Will Fenton is the founder of Sterling Savvy. He is a personal finance expert and writes about trading, investing, budgeting, and other financial topics.

Along with his education in Economics & Finance, he has experience working in the financial services industry in London working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”.

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