Sterling Savvy


About page for Sterling Savvy

Sterling Savvy was founded in 2023 by myself (Will Fenton) to share my passion and expertise in personal finance with the rest of the UK.

I graduated from Heriot-Watt University in 2016 with a Master’s in Economics and Finance. I then moved to London, UK, to work in financial services.

My time in London was vital. I worked alongside some of the biggest Financial services companies in the world.

This gave me experience with trading apps, brokers, online investment platforms, and various budgeting, savings, and banking apps.

The feeling of empowering individuals and teaching them about the world of personal finance and investing was infectious, and I’ve been hooked ever since.

Since leaving corporate 9-5 and starting a successful music business, I decided I wanted to start a project in the personal finance space to educate others.

Enter Sterling Savvy.


The UK is in a financial crisis, mortgage rates are skyrocketing and it’s becoming harder and harder for people to enjoy even the simplest pleasures in life.

  • ‘One in six UK adults have no savings.’ – Money & Pensions Service
  • ‘A quarter of UK adults have less than £100 put away.’ – Money & Pensions Service
  • ‘36% of adults currently paying rent or mortgage payments are finding it very or somewhat difficult to afford them.’ – ONS

Real earnings are falling, living costs are increasing, and children are still not being taught financial literacy.


I want to change this.

If someone told me 7 years ago that starting a side hustle, saving and budgeting properly, and learning to invest would lead to financial freedom, I would’ve bitten their hand off.

I’ll be sharing everything I’ve learned over the years here.

I want to educate readers so they can make the right decisions, and do this in a non-complicated way.


Want to get in touch?

Please don’t hesitate to get in touch about anything.

I can not and do not provide financial advice, however, I may be able to point you in the right direction.

Email me at: [email protected]

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I’m Will! I recently left my job working for one of the UK’s leading financial companies in London to start Sterling Savvy, a place to empower people in the UK financially.


With my experience working with some of the biggest financial services companies in the world and my education in Economics & Finance, I want to help you be more savvy with your money. 


You can read more about my mission here.

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