Sterling Savvy

Is now a good time to buy stocks?

Is now a good time to buy stocks?

The recent stock market turbulence may seem alarming to some investors. However, volatile periods can offer opportunities if you take a strategic approach.

Now can be an optimal time to buy stocks in the UK if you conduct thorough research, invest consistently over time, and keep long-term growth in view.

Rather than reacting emotionally to daily market swings, wise investors focus on fundamentals. They dollar-cost average into sensible positions built upon in-depth company analysis. Patience is key during downturns, as bears eventually give way to bulls.

This article is going to discuss when it’s a good time to buy stocks, considering current economic situations. We will also discuss some sectors worth looking at for investment opportunities and tips for picking stocks.

When is it a good time to buy stocks?

Market dips and crashes might seem scary. But they can give smart investors chances to snap up quality stocks cheaply. On average, prices fall over 10% every two years1. These types of dips are regular chances to buy.

Let’s take tech stocks for example. Many dropped hard in 2008’s crisis. But in the years after, a lot came roaring back over 500% once things settled. Market chaos shakes out shaky companies.

Also, fast-rising stocks can fall the most when things get rocky. But if they have good plans for the years ahead, the temporary dip doesn’t matter.

Evaluating the current market and economy

Investors have been on a rollercoaster lately as markets try to gauge numerous risks. Inflation has soared to concerning highs not seen in decades.

This eats into consumer spending power and rattles confidence. The war in Ukraine also continues fueling uncertainty, especially for European economies.

Recent bank failures add extra worries – will others topple in a domino effect?

In the UK, the last year’s been mixed. The FTSE 100 index of large caps stands between 3% to 6% dividend yield range2. This is slightly up compared to the domestically-focused FTSE 250 which continues to range between 2-4% amid economic clouds.

FTSE 100 index over the last year.


So far, major recessions have been dodged, but unease remains3. Globally too, volatility continues until clarity comes on factors buffeting regions worldwide. So expect ongoing swings while stability returns.

Sectors worth monitoring for opportunities

Certain sectors seem poised to keep growing despite choppy markets. Areas benefiting from large secular shifts tend to power through temporary economic storms. Likewise, recession-resistant spaces often offset volatility via steady demand.

  • Healthcare and consumer staples: These sectors see stable revenues regardless of business cycles. People still require medicine, food, and household basics in good times and bad. Leading firms like AstraZeneca, Unilever, and Reckitt should continue posting steady growth amid uncertainty.
  • Digital switch: The movement to digital persists despite tight budgets. Top picks like Sage for accountancy software, AO World in online appliances, and Just Eat Takeaway maintain strong structural backing. The world still needs more automation, internet connectivity, and tools supporting remote work too. IT leaders such as Aveva, Kainos, and Softcat align well with these durable tech trends.
  • Sustainability drive: Even facing economic cooldowns, nations continue upping clean power capacity as net zero targets loom. Renewable players like Greencoat UK Wind and Bluefield Solar stand to keep benefiting from heavy infrastructure investment. Charge point operators such as Pod Point also facilitate growing electric vehicle adoption regardless of markets.
  • Counter-cyclical sectors: Some areas see demand climb during downturns, offering counter-cyclical appeal. Discount retailers like B&M and Home Bargains tend to win budget-conscious shoppers when purses tighten. Meanwhile, Liberty Global, ITV, and Bloomsbury should weather advertising cutbacks better than peers based on asset quality, adaptability, and sturdy balance sheets.

Therefore, despite the dip, areas like digitisation, convenience tech, green energy, and home-based services still warrant attention. Secular shifts back their growth, and recession-resistant or counter-cyclical attributes add appeal.

Tips for picking stocks

Picking stocks can be a challenging yet rewarding process.

Here are some essential tips to guide you in making informed decisions:

  1. Define Your Investment Goals: Understand your investment timeline and risk tolerance. Are you investing for long-term growth, income via dividends, or short-term gains?
  2. Conduct Fundamental Analysis: Look at the company’s financial health. Analyse income statements, balance sheets, and cash flow statements. Pay attention to earnings, revenue growth, debt levels, and profitability ratios like return on equity (ROE) and return on assets (ROA).
  3. Evaluate Industry and Market Trends: Understand the industry dynamics in which the company operates. Is the industry growing? How does the company compare to its competitors?
  4. Consider Economic Indicators: Macroeconomic factors such as interest rates, inflation, and economic growth can impact stock performance.
  5. Assess Management Quality: A company’s management plays a crucial role in its success. Look into the track record and reputation of the company’s leadership.
  6. Use Technical Analysis: For short-term investments, technical analysis can be useful. This involves analysing stock charts to identify patterns and trends that might indicate future stock movements.
  7. Diversify Your Portfolio: Don’t put all your eggs in one basket. Diversifying across different sectors and industries can reduce risk.
  8. Keep Up with News and Developments: Stay informed about news and events that could impact your stocks, such as new regulations, technological advancements, or changes in consumer trends.
  9. Review Historical Performance: While past performance is not indicative of future results, it can give you an idea of how the stock has reacted in different market conditions.
  10. Set a Strategy and Stick to It: Decide on your investment strategy (like value investing, growth investing, or dividend investing) and stick to it, but be flexible enough to re-evaluate as market conditions change.
  11. Be Mindful of Fees and Taxes: Understand the impact of transaction fees and taxes on your investment returns.
  12. Stay Patient and Avoid Emotional Decisions: Stock market investing requires patience. Avoid making impulsive decisions based on short-term market fluctuations.
  13. Continue Learning: The stock market is complex and constantly evolving. Stay educated and informed about investment strategies and market trends.

Remember, there is no guaranteed way to pick successful stocks, and investing always involves risks. It’s often advisable to consult with a financial advisor to align your stock picks with your overall financial goals.

Final thoughts

To answer the question; is now a good time to buy stocks? Current conditions seem opportune for prudent stock investments.

But, determining the right time to buy stocks depends on various factors, including market conditions, your financial situation, and investment goals.

Generally, a long-term investment strategy can help mitigate the impact of short-term market fluctuations. It’s important to conduct thorough research and consider seeking advice from a financial advisor to align your investment choices with your personal risk tolerance and financial objectives.

Remember, investing in the stock market always involves risks, and timing the market perfectly is challenging, even for seasoned investors.


What are some examples of quality stocks to buy during the current dip?

Companies like Unilever, AstraZeneca, Sage, and Softcat seem poised to keep growing through uncertainty. Their recession-resilient attributes, asset quality, and secular growth drivers add appeal.

How much of my portfolio should I allocate to stocks right now?

Given ongoing volatility, limit stock buys to 10-30% of your portfolio if you have a moderate risk tolerance. This leaves room to keep dollar cost averaging sensibly without overextending.

Should I sell my stocks during major market corrections?

Avoid panic selling quality stocks solely based on temporary price drops, as long-term growth trajectories remain intact. Instead, review your reasons for buying and ensure the core investment case hasn’t changed significantly.


  1. ↩︎
  2. ↩︎
  3. ↩︎

Don’t invest unless you’re prepared to lose all the money you invest. When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in. Tax treatment depends on your individual circumstances and may be subject to future change. The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice.

Tobi started his writing career in 2017, focusing on teaching beginners about crypto.

He has bylines for top-tier investment publications like Investopedia and

View Profile