Sterling Savvy


Where & How to Invest Money in the UK?

Tobi Opeyemi Amure
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Where & How to Invest Money in the UK?

In a nutshell, to invest money in the UK, start by assessing your financial situation and setting clear goals for your investments. Research various options like stocks, bonds, mutual funds, and real estate, considering tax-efficient accounts like ISAs and pensions. Diversify your investments across different asset classes to balance risk and reward, and periodically review your portfolio to align with your financial objectives.

Mastering how to invest money in the UK can be a complex journey, which is why I’ve compiled key strategies to simplify and demystify the process.

This article offers a clear roadmap to navigate the diverse investment landscape, empowering you to make informed decisions that align with your financial goals.

This article was reviewed by Tobi Opeyemi Amure, an investing expert and writer at, and

How to Invest Money in the UK

Investing money in the UK involves a series of strategic steps.

Here’s a concise guide:

  1. Assess your financial situation: Start by evaluating your current financial health, including debts, savings, and emergency funds.
  2. Set clear investment goals: Define what you’re investing for, be it retirement, buying a property, or building wealth.
  3. Determine your risk tolerance: Understand how much risk you are comfortable taking, as this will guide your investment choices.
  4. Research investment options: Explore different investment avenues like stocks, bonds, mutual funds, ETFs, and real estate.
  5. Choose tax-efficient accounts: Consider using ISAs, pensions, or bonds for tax-efficient investing.
  6. Diversify your portfolio: Spread your investments across different assets to minimise risk.
  7. Stay informed: Regularly follow market trends and financial news.
  8. Review and adjust investments: Periodically reassess your investments and make adjustments as needed.
  9. Seek professional advice: If needed, consult with a financial advisor for personalised guidance.

Where & How to Invest Money in the UK?

To simplify this guide, I’ve decided to split it up into 3 categories and stages of life.

Although some investment guidelines relate to everyone, some of it is time dependent.

The three categories are:

  • Under age 40
  • Middle-aged
  • Over age 60

Before beginning, you should establish a financial plan and set some goals.

Here are some steps to guide you in doing your financial planning:

  1. Define your financial goals: Start by clearly identifying your short-term and long-term financial goals. Whether it’s saving for a down payment on a house, paying off debt, or planning for retirement, understanding your objectives will help shape your financial plan.
  2. Assess your current financial situation: Take stock of your income, expenses, assets, and liabilities. Calculate your net worth and analyse your cash flow. This evaluation will provide a snapshot of your financial health and help you identify areas for improvement.
  3. Create a budget: Develop a realistic budget that outlines your monthly income and expenses. Track your spending and find opportunities to save money. Make sure to allocate funds towards your financial goals and prioritise essential expenses.
  4. Establish an emergency fund: Set aside a dedicated fund to cover unforeseen expenses or emergencies. Aim for at least three to six months’ worth of living expenses. This safety net will provide financial security and protect you from unexpected setbacks.
  5. Manage debt: Assess and prioritise your outstanding debts. Create a plan to pay off high-interest debts first, such as credit card balances or loans. Explore strategies like the debt snowball or debt avalanche method to accelerate debt repayment.
  6. Build an investment strategy: Determine your risk tolerance and investment objectives. Research and educate yourself on different investment options, such as stocks, bonds, mutual funds, or real estate. Consider diversifying your investments to minimise risk. Regularly review and rebalance your portfolio.
  7. Retirement plan: Assess your retirement goals and estimate the amount you’ll need to save for a comfortable retirement. Utilise pensions. Take advantage of employer matching contributions, if available.
  8. Protect yourself with insurance: Evaluate your insurance needs, including health, life, disability, and property insurance. Ensure you have adequate coverage to safeguard against unexpected events that could impact your financial stability.
  9. Continuously educate yourself: Stay informed about personal finance topics, investment strategies, and changes in the financial landscape. Read books, follow reputable financial websites, and consider seeking guidance from professionals when necessary.
  10. Review & adjust your plan: Regularly monitor your financial progress and reassess your goals. Life circumstances and market conditions change, so it’s essential to adapt your financial plan accordingly.

Remember, financial planning is a dynamic process. It requires discipline, patience, and ongoing evaluation.

By taking a proactive approach and making informed decisions, you can gain control over your finances, work towards your goals, and achieve financial well-being.

Under 40s

Investing at a young age can have significant long-term benefits, and being under 40 provides a unique opportunity to build a solid financial foundation.

With time on your side, you can leverage the power of compounding and take advantage of growth potential in various investment avenues.

Whether you have specific goals like buying a home, starting a business or planning for retirement, investing early can set you on the path to financial independence.

In this section, I will explore key considerations and investment strategies tailored for individuals under 40, helping you make informed decisions to maximise your wealth accumulation and secure a prosperous future.

Utilise Compound Interest

When embarking on your investment journey, it’s crucial to grasp the concept of compound interest.

Compound interest is a powerful force that can significantly amplify your investment returns over time.

Essentially, it refers to earning interest on both the initial amount you invest (the principal) and the accumulated interest from previous periods.

Here’s how compound interest works: Let’s say you invest £1,000 and earn an annual interest rate of 8%.

At the end of the first year, you’ll have £1,080.

In the second year, you won’t just earn interest on your initial £1,000; you’ll earn interest on the entire £1,080.

This compounding effect continues to grow your investment exponentially, leading to substantial gains over the long term.

To fully appreciate the power of compound interest, it’s best to start investing early.

The earlier you begin, the more time your investments have to grow and compound.

This means that even small, regular contributions can accumulate into a sizable investment portfolio over several years.

Here are a few key points to keep in mind when harnessing the potential of compound interest:

  1. Start early: The sooner you begin investing, the more time your money has to compound and grow.
  2. Be consistent: Regularly investing even small amounts can make a significant difference over time.
  3. Reinvest dividends: If your investments generate dividends, consider reinvesting them to further enhance the compounding effect.
  4. Diversify your portfolio: Spreading your investments across various asset classes can help mitigate risks and enhance long-term returns.
  5. Stay invested for the long term: Patience is key. Allow your investments to compound over the years, benefiting from market growth and weathering short-term fluctuations.

By understanding and harnessing the power of compound interest, you can lay a strong foundation for your investment journey.

Remember, investing is a long-term game, and with compound interest on your side, you can build wealth steadily and achieve your financial goals.

ETFs for Long Term Investment

When considering the best long-term investments for individuals under 40 in the UK, Exchange-Traded Funds (ETFs) are worth careful consideration.

ETFs are investment funds that trade on stock exchanges, tracking the performance of a specific index, sector, or asset class.

Here are some key reasons why ETFs can be an attractive option for long-term investment:

  1. Diversification: ETFs offer instant diversification by providing exposure to a basket of securities. Rather than investing in individual stocks, ETFs allow investors to gain exposure to a broader market or sector, reducing the risk associated with holding a single stock.
  2. Affordability: ETFs typically have lower expense ratios compared to actively managed funds. This makes them a cost-effective investment option for individuals looking to maximise their long-term returns by minimising fees.
  3. Flexibility: ETFs provide flexibility in terms of investment strategy and asset class. They cover a wide range of investment themes, including stocks, bonds, commodities, and even specific sectors or geographic regions. This allows investors to tailor their portfolios according to their risk tolerance, investment goals, and market outlook.
  4. Liquidity: ETFs are traded on stock exchanges, making them highly liquid. Investors can easily buy or sell ETF shares throughout the trading day at market prices. This liquidity ensures investors can access their investments when needed, providing flexibility and convenience.
  5. Transparency: ETFs disclose their holdings daily, enabling investors to have a clear understanding of the assets held within the fund. This transparency allows investors to make informed decisions and ensures visibility into the underlying investments.

However, it’s essential for individuals under 40 to carefully evaluate their investment goals, risk tolerance, and investment horizon before investing in ETFs.

Researching the specific ETF’s track record, expense ratio, underlying assets, and understanding the associated risks is vital.

Consulting with a financial advisor can provide valuable guidance in selecting suitable ETFs aligned with long-term investment objectives.

You can read my full guide on how to invest in ETFs in the UK here.

Don’t Forget ISAs

Stocks and share ISAs (Individual Savings Accounts) are also good options to consider when wondering where to invest money in the UK.

Investing in a Stocks and share ISA provides several advantages, including tax efficiency and long-term growth potential.

ISAs offer tax benefits, as any gains made within the ISA are exempt from capital gains tax, and income received, such as dividends, is also tax-free.

This tax efficiency allows individuals to maximise their investment returns over the long term.

Moreover, investing in stocks and shares within an ISA enables long-term growth potential.

By carefully selecting a diversified portfolio of quality companies with growth prospects, individuals can benefit from capital appreciation over time.

Historical data has shown that stocks have outperformed other asset classes in the long run, making investing in well-researched stocks within an ISA an attractive option for long-term wealth accumulation.


When it comes to preparing for retirement in the UK, pensions play a crucial role in building a secure financial future.

There are two primary types of pensions to consider: workplace pensions and Self-Invested Personal Pensions (SIPPs).

Let’s explore these options in more detail:

  • Workplace pensions: Many employers in the UK offer workplace pensions as part of their employee benefits package. These pensions, also known as occupational or company pensions, provide an opportunity to save for retirement through automatic contributions. Workplace pensions operate on a defined contribution basis, where a portion of your salary is deducted and invested in a pension fund. Employers often contribute a matching amount or a percentage of your contributions, boosting your retirement savings. Workplace pensions benefit from tax relief, as contributions are deducted from your salary before income tax is applied. These pensions are typically managed by pension providers or trustees appointed by the employer.
  • Self-invested personal pensions (SIPPs): SIPPs are personal pension schemes that offer greater control and flexibility over your retirement investments. With a SIPP, you can choose from a wide range of investment options, including stocks, bonds, funds, and other assets. SIPPs are suitable for individuals who prefer a more hands-on approach to managing their retirement savings. They allow you to tailor your investment strategy based on your risk tolerance and investment goals. Similar to workplace pensions, contributions to SIPPs benefit from tax relief, and investments grow tax-free until retirement. However, it’s important to note that SIPPs require active management and may involve higher fees compared to workplace pensions.

When starting to invest for retirement in the UK, it’s advisable to consider both workplace pensions and SIPPs.

Workplace pensions offer the advantage of automatic contributions and potential employer matching, making it a convenient and often rewarding option.

SIPPs, on the other hand, provide greater control and flexibility over investment choices, allowing you to align your pension portfolio with your specific preferences.

Consulting with a financial advisor or pension specialist can provide valuable guidance in determining the most suitable pension options based on your circumstances and retirement goals.

Starting early and regularly contributing to your pension can help build a solid foundation for a comfortable retirement.

You can also read my comprehensive guide on ‘How to start a pension in the UK‘.

What Are Some of the Best Short-Term Investments UK?

With the long-term under control, you will want to explore more short-term options for investing money.

It’s important to balance potential returns with the level of risk you are willing to undertake.

But, here are a few options I recommend you consider:

  1. High-yield savings accounts: Savings accounts with competitive interest rates can provide a secure place to park your funds while earning some interest. Look for accounts that offer higher-than-average interest rates to maximise your returns.
  2. Fixed-term deposits: Also known as certificates of deposit or time deposits, fixed-term deposits offer a fixed interest rate for a specific period. These accounts provide a guaranteed return if you can commit your funds for the agreed-upon term.
  3. Money market funds: Money market funds invest in low-risk, short-term debt securities such as Treasury bills and commercial paper. These funds aim to maintain stable net asset values and provide liquidity while generating modest returns.
  4. Government bonds: Government bonds, such as UK gilts, are considered low-risk investments. They pay interest over a fixed term and provide a stable return. However, their yields may be lower compared to other investment options.
  5. Peer-to-peer lending: Peer-to-peer lending platforms allow you to lend money to individuals or small businesses in return for interest payments. While this option offers higher potential returns, it also carries a higher level of risk.

It’s crucial to evaluate your risk tolerance, liquidity needs, and investment timeframe before deciding on short-term investments.

Consider diversifying your portfolio and consult with a financial advisor to determine the most suitable options based on your circumstances.

Property Investments

Investing in property in the UK with limited funds is possible by considering the following strategies:

  • Property crowdfunding: Property crowdfunding platforms pool together funds from multiple investors to collectively invest in properties. This allows you to invest in real estate with a smaller amount of money while sharing the risks and potential returns with other investors.
  • Real estate investment trusts (REITs): REITs are companies that own and manage income-generating properties, such as commercial buildings or residential complexes. By investing in REITs, you can indirectly invest in real estate with relatively small amounts of money. REITs are traded on stock exchanges, providing liquidity and diversification.
  • Property lease options: Lease options involve negotiating an agreement with a property owner to lease the property for a specified period with an option to buy it at a predetermined price in the future. This strategy allows you to control the property without requiring a significant upfront investment.
  • Joint ventures or partnerships: Partnering with other investors or individuals interested in property investment can help pool resources and share the costs associated with purchasing and managing a property. Joint ventures allow you to combine funds and expertise, increasing your purchasing power and reducing individual financial burdens.
  • Rent-to-buy or rent-to-rent: These strategies involve renting a property with the intention of buying or subletting it to generate rental income. Rent-to-buy allows you to save money while living in the property and eventually purchasing it, while Rent-to-Rent involves renting a property and subletting it to generate rental income.

When investing in property with limited funds, thorough research, due diligence, and proper risk assessment are crucial.

It’s advisable to seek advice from professionals such as property investment experts or financial advisors who can guide you in making informed decisions based on your financial situation and investment goals.

Middle Aged

While a lot of what applies to under-40s still applies when you approach your middle age, the emphasis here really needs to be on retirement.

Here are some top tips to consider when planning for retirement:

  • Assess your retirement goals: Start by envisioning your ideal retirement lifestyle. Determine the level of income and the activities you would like to pursue during retirement. This will help you set specific financial goals and make informed decisions about your retirement savings.
  • Calculate your retirement income needs: Estimate your future income requirements by considering factors such as living expenses, healthcare costs, and potential travel or leisure activities. Use retirement calculators or seek professional financial advice to determine the level of savings needed to achieve your desired income.
  • Maximise workplace pensions: Take advantage of any workplace pension schemes offered by your employer. Contribute the maximum amount possible, especially if your employer offers matching contributions. Workplace pensions provide a valuable opportunity to grow your retirement savings with tax advantages.
  • Explore personal pensions: Consider opening a personal pension, such as a Self-Invested Personal Pension (SIPP), to supplement your workplace pension. Personal pensions offer flexibility in investment choices and allow you to take more control over your retirement savings.
  • Review & consolidate existing pensions: If you have multiple pension accounts from different employers, review and consider consolidating them into a single pension plan. This simplifies management and provides a clearer overview of your retirement savings.
  • Regularly review & adjust investments: Monitor your investment portfolio and ensure it aligns with your risk tolerance and retirement goals. As you approach retirement, consider gradually shifting to more conservative investments to protect your savings from market volatility.
  • Save & invest outside of pensions: Look for additional avenues to save and invest outside of pension accounts. Consider Individual Savings Accounts (ISAs) or other investment vehicles that offer tax advantages and potential growth opportunities.
  • Prioritise debt reduction: Paying down high-interest debt, such as credit cards or personal loans, is crucial for improving your financial position before retirement. Prioritise debt reduction to free up more resources for retirement savings.
  • Review insurance coverage: Assess your insurance needs, including life insurance, health insurance, and long-term care insurance. Adequate coverage can protect your finances and provide peace of mind during retirement.
  • Seek professional financial advice: Consult with a qualified financial advisor who specialises in retirement planning. They can provide personalised guidance based on your unique circumstances and help optimise your retirement strategy.

Starting early and regularly reviewing your retirement plan is key to achieving a comfortable retirement.

The more proactive you are in your retirement planning efforts, the better positioned you will be to enjoy a financially secure and fulfilling retirement.


In your middle age, with retirement in mind, it is prudent to consider a diversified investment strategy.

Maximise contributions to your workplace pension scheme, taking full advantage of any employer-matching contributions.

Workplace pensions provide a tax-efficient way to save for retirement, and the long-term nature of these investments can help accumulate significant savings over time.

Additionally, consider opening a personal pension, such as a Self-Invested Personal Pension (SIPP), which offers greater flexibility and control over your investments.

SIPPs allow you to choose from a range of investment options, including stocks, bonds, and funds.

Diversify your portfolio by including a mix of assets, such as equities, bonds, and real estate investment trusts (REITs), to spread risk and potentially enhance returns.

Consider investing in Individual Savings Accounts (ISAs) as well, as they provide tax advantages and allow you to save and invest in a flexible and tax-efficient manner.

As you approach retirement, gradually shift your investment focus towards more conservative options to protect your savings from potential market volatility.

Over Age 60

After the age of 60, it is essential to focus on preserving and growing your wealth while considering your changing financial needs.

Here are some investment options to consider in the UK:

  • Annuities: An annuity is a financial product that provides a regular income in exchange for a lump sum or periodic payments. It can offer a guaranteed income stream for the remainder of your life or a specific period. Annuities provide financial stability and can be tailored to your specific requirements.
  • Income funds: Income funds invest in assets such as bonds, dividend-paying stocks, and real estate investment trusts (REITs) that generate regular income. These funds aim to provide a steady income stream while maintaining capital preservation. Income funds can be suitable for individuals seeking consistent income in retirement.
  • Dividend-paying stocks: Investing in stocks that pay regular dividends can be an attractive option for generating income during retirement. Dividend-paying companies with a strong track record of consistent dividend payments can provide a steady stream of income and potential long-term capital growth.
  • Bonds & fixed-income securities: Bonds are debt instruments issued by governments and corporations. Investing in government bonds or highly rated corporate bonds can provide stability and regular interest payments. Fixed-income securities can offer reliable income with lower risk compared to equities.
  • Property rental income: Consider investing in rental properties to generate passive income during retirement. Rental properties can provide a steady stream of cash flow, especially if located in high-demand areas. However, property investments require careful research, management, and ongoing maintenance.
  • Drawdown from pension funds: If you have accumulated pension funds, you can choose to enter drawdown arrangements. This allows you to withdraw a portion of your pension as income while leaving the remaining funds invested for potential growth. It is advisable to consult with a financial advisor to determine the most suitable withdrawal strategy.
  • Diversification & risk management: As you approach and enter retirement, it becomes crucial to diversify your investment portfolio to manage risk. A balanced approach that includes a mix of assets, such as stocks, bonds, and cash, can help preserve capital while seeking growth opportunities.

Final Thoughts

Investing money in the UK offers a multitude of options and opportunities for individuals seeking to grow their wealth.

Whether you are looking for long-term investments, short-term gains, or planning for retirement, there are various investment vehicles available.

From stocks and shares to property, ISAs, pensions, and alternative investments like crowdfunding, each option has its advantages and considerations.

The key is to align your investment choices with your financial goals, risk tolerance, and time horizon.

It is advisable to conduct thorough research, seek professional advice, and stay informed about market trends and regulations.

By making informed decisions and diversifying your portfolio, you can navigate the UK investment landscape with confidence and potentially achieve your financial objectives.

Remember: this is not a personal recommendation and does not constitute financial advice. Do not buy these investments solely based on what you read in this article. This content does not constitute personal recommendations or financial advice.


What is the best way to invest money in the UK?

Determining the best way to invest money in the UK depends on various factors, including individual financial goals, risk tolerance, and investment timeframe. It is recommended to consider a diversified approach that aligns with your specific circumstances. Some popular investment options in the UK include stocks and shares, property, pensions, ISAs, and alternative investments like crowdfunding. Conducting thorough research, seeking professional advice, and staying informed about market trends can help inform your investment decisions. Remember that what may be suitable for one person may not be the best choice for another. It’s important to assess your financial situation and goals to determine the investment strategy that suits you best.

Where to invest for beginners UK?

For beginners in the UK, a great place to start investing is with Stocks and Shares ISAs. These accounts provide a tax-efficient way to invest in a diverse range of assets such as stocks, bonds, and funds. They offer flexibility in terms of investment options and potential for long-term growth. Another option is to consider high-yield savings accounts, which provide a relatively safe and accessible way to grow your savings. While the returns may be modest, they offer stability and can serve as a foundation for future investments. Additionally, beginner-friendly investment platforms or robo-advisors can provide guidance and support for those new to investing, making it easier to navigate the investment landscape. Ultimately, it’s important to conduct thorough research, assess your risk tolerance, and consult with financial professionals to choose the best investment option that aligns with your goals and financial situation.

How to invest as a beginner?

As a beginner, investing can seem daunting, but it’s important to approach it with a clear plan. Start by setting clear financial goals that align with your long-term aspirations. Educate yourself about basic investment concepts, such as risk and return, diversification, and asset classes. Take advantage of online resources, books, or investment courses to build your knowledge. Consider starting with a low-cost, beginner-friendly investment platform or robo-advisor that provides guidance and simplifies the investment process. Determine your risk tolerance and choose investments accordingly. Diversify your portfolio by investing in a mix of assets, such as stocks, bonds, and funds, to spread risk. Regularly review your investments and make adjustments as needed. Finally, be patient and think long-term, as investing is a journey that requires discipline, time, and the ability to ride out market fluctuations. Remember, starting small and gradually increasing your investments over time can be a prudent approach for beginners.

How much do you need to start investing?

The amount needed to start investing varies depending on individual circumstances and the investment options chosen. In general, there is no fixed minimum requirement to start investing. Many investment platforms and brokerage firms allow you to begin with relatively small amounts, sometimes as low as £100 or less. However, it’s important to consider the specific investment you are interested in and any associated fees or minimum investment thresholds. While starting with a larger amount can potentially generate higher returns, it’s perfectly fine to start small and gradually increase your investments over time as you become more comfortable and confident. The key is to develop a disciplined approach to investing and focus on consistent contributions to build your portfolio over the long term.

What’s the best place to invest money in the UK without risk?

When looking for low-risk investment options in the UK, there are a few choices to consider. Bank savings accounts, including easy-access savings accounts and fixed-term deposits, offer a relatively safe place to store your money while earning a modest interest. Government bonds, also known as gilts, are considered low-risk investments as they involve lending money to the government in exchange for regular interest payments. Additionally, cash ISAs (Individual Savings Accounts) provide a tax-efficient way to save money without taking on significant risks. However, it’s important to note that these options may offer lower returns compared to riskier investments.

Why should I invest my money?

Investing your money is crucial for several reasons. Firstly, investing allows your money to grow and accumulate wealth over time. By earning returns on your investments, you can potentially increase your financial resources and achieve your long-term goals, such as buying a house, funding education, or retiring comfortably. Secondly, investing helps you stay ahead of inflation. Inflation reduces the value of money over time, meaning that the same amount of money will buy less in the future. By investing, you have the opportunity to earn returns that outpace inflation, preserving and even enhancing the purchasing power of your money. Additionally, investing provides a means to diversify your assets and spread risk. By allocating your investments across different asset classes, such as stocks, bonds, and real estate, you can mitigate the impact of any single investment’s performance on your overall portfolio. However, it’s important to note that investing involves risks, and it’s crucial to conduct thorough research, diversify your investments, and seek professional advice to make informed decisions aligned with your financial goals and risk tolerance.

Do I need an emergency fund?

Yes, having an emergency fund is important for financial security and peace of mind. An emergency fund acts as a safety net to cover unexpected expenses or financial hardships that may arise, such as medical emergencies, job loss, or major repairs. It provides a cushion to handle unforeseen circumstances without having to rely on credit cards or loans. Having an emergency fund allows you to navigate these challenges without derailing your long-term financial goals or going into debt. Ideally, aim to save three to six months’ worth of living expenses in your emergency fund, but even starting with a small amount can provide some level of protection. Building an emergency fund requires discipline and regular contributions, but it is a prudent step toward financial stability.

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Will Fenton is the founder of Sterling Savvy. He is a personal finance expert and writes about trading, investing, budgeting, and other financial topics.

Along with his education in Economics & Finance, he has experience working in the financial services industry in London working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”.

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