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How to Invest in Stocks UK – Investing for Beginners

How to invest in stocks UK

How to Invest in Stocks UK – Investing for Beginners

How to invest in stocks UK

Investing in stocks in the UK can be a rewarding way to build wealth long term.

My article will provide beginners with essential guidance on investing in stocks, enabling them to make informed decisions.

I will simplify key concepts and terminology, empowering you to navigate the world of stock investing with confidence and choose the best platform to get started.

How to Invest in Stocks UK – Step-by-Step Guide

Here I’ll share the steps for investing in stocks in the UK.

Step 1: Set your investment goals and understand your risk tolerance

Before diving into stock investing, it’s crucial to define your investment goals.

Determine whether you’re investing for long-term growth, income, or a combination of both.

Additionally, assess your risk tolerance to understand how comfortable you are with potential fluctuations in the stock market.

Step 2: Educate yourself about stock investing

Take the time to learn the basics of stock investing.

Familiarise yourself with key concepts such as stocks, shares, dividends, and market indices.

Understand the factors that influence stock prices and the various investment strategies available.

We’ll touch on more of these concepts later on in this article.

Step 3: Research and select an investment platform

Choose a reputable online investment platform that suits your needs.

Consider factors such as fees, trading tools, research resources, customer service, and ease of use.

Popular brokerage platforms in the UK include eToro, interactive investor, and Moneybox.

You can read my full guide on the best investment platforms UK here, or you can keep reading for a review of my top picks.

Step 4: Open a brokerage account

Complete the necessary steps to open a brokerage account with your chosen platform.

This typically involves providing personal information, proof of identification, and funding your account.

Step 5: Determine your investment budget

Decide how much money you’re willing to invest in stocks.

It’s important to set a budget that aligns with your financial situation and investment goals.

Avoid investing money that you cannot afford to lose.

Step 6: Conduct thorough stock research

Before investing in a particular stock, perform comprehensive research.

Evaluate the company’s financial health, growth prospects, competitive position, and industry trends.

Review the company’s annual reports, financial statements, and news updates to gather relevant information.

Step 7: Develop a diversified investment portfolio

Diversification is key to managing risk in stock investing.

Spread your investments across different sectors, industries, and companies to mitigate the impact of any single investment’s performance on your portfolio.

Consider investing in index funds or exchange-traded funds (ETFs) to achieve instant diversification.

Step 8: Place your stock trades

Once you have selected the stocks you want to invest in, place your trades through your brokerage platform.

Specify the number of shares you want to purchase and the type of order (market order or limit order).

Market orders are executed immediately at the prevailing market price, while limit orders allow you to set a specific price at which you are willing to buy the shares.

Step 9: Monitor and review your investments

Regularly monitor the performance of your investments and stay updated with relevant news and market trends.

Consider reviewing your investment portfolio periodically to ensure it aligns with your goals.

Make adjustments as necessary to optimise your investment strategy.

Step 10: Stay informed and continue learning

Stock investing is an ongoing learning process.

Stay informed about market developments, economic trends, and changes in the companies you have invested in.

Utilise the resources provided by your brokerage platform, financial news outlets, and investment forums to expand your knowledge.

Best Investment Platforms for Beginners UK

In the UK, there is a wide range of brokers and investment platforms that cater to beginners.

Generally, there are 3 main routes you can go down when it comes to choosing a platform: Robo Advisors, Trading Apps, and Investment Platforms.

I’ll break down the 3 main categories, as well as share some of my top picks for the best platforms to consider when starting your investment journey in the UK.

1. Robo Advisors

Robo advisors are automated financial platforms that provide personalised investment advice and portfolio management using advanced algorithms and technology.

Robo advisors offer a range of products, including pre-built investment portfolios, managed investment accounts, and financial advice tailored to individual goals and risk tolerance.

They are particularly beneficial for beginner investors or individuals seeking simplicity and convenience, as they remove the difficult step of picking which stocks and investments to make.

Moneybox – Best Robo Advisor

Moneybox, best Robo Advisors for investing in stocks in the UK.

Moneybox presents an excellent choice for individuals new to investing, providing a comprehensive suite of features designed to support beginner investors.

The platform offers a diverse selection of portfolios to suit varying risk preferences, including low-risk, medium-risk, and high-risk options. This empowers users to align their investments with their specific financial objectives.

In addition, Moneybox offers a unique round-up feature, enabling automated savings by rounding up each purchase to the nearest pound and investing the spare change. This effortless savings tool allows users to incrementally build their investment portfolio without any significant impact on their daily expenses.

As a subscription-based app, Moneybox boasts an affordable cost of just £1 per month, along with a 0.45% platform fee.

Furthermore, a fund management fee ranging from 0.12% to 0.30% is applied, ensuring transparent and competitive pricing for investors.

To further cater to long-term savings objectives, Moneybox provides a Lifetime ISA option. By contributing up to £4,000 per year, users can benefit from a 25% government bonus on top of their savings.

This incentive encourages individuals to maximise their savings potential while enjoying the advantages of tax-free growth.

With its user-friendly interface and a range of investment options, Moneybox excels at accommodating beginners in their pursuit of financial goals.

The platform’s combination of diverse portfolios, the convenient round-up feature, and the inclusion of a Lifetime ISA contribute to a comprehensive and supportive investment experience.

  • Fees: £1 per month subscription fee, 0.45% platform fee, 0.12%-0.30% fund management fee
  • Minimum balance: £1
  • Instruments: Stocks, Funds and ETFs.

Read my complete Moneybox review.

2. Trading Apps

Trading apps are mobile applications that allow users to buy, sell, and trade various financial instruments, such as stocks, cryptocurrencies, and commodities, directly from their smartphones or tablets.

They typically have desktop versions but differ from Robo Advisors as they don’t usually offer financial advice or guidance.

Many of them do have features to help beginner investors though.

Full guide on the best trading apps in the UK.

eToro – Best Trading App

eToro, one of the best ways to invest in stocks UK.

Experience the power of copy trading with eToro, the go-to platform for investors worldwide.

With one of the largest copy-trading communities, eToro offers commission-free access to a diverse range of over 3,000 stocks and fractional shares.

Navigating the well-designed and user-friendly eToro app is a breeze, providing you with comprehensive trading assistance.

Take advantage of features like stop-loss orders, which automatically close losing trades, and affordable investments through fractional shares.

eToro is the perfect platform for investors seeking informed decisions on stock purchases. Its intuitive interface and accessible features cater to traders of all levels, ensuring a seamless experience.

As a long-time user of eToro, I can vouch for its trustworthiness and security.

The platform is regulated by the Financial Conduct Authority (FCA) and employs industry-leading measures to safeguard your investments and personal information.

What sets eToro apart is its thriving global community of traders. Engage in discussions, share insights, and learn from each other’s experiences. This collaborative environment adds significant value to your trading journey, fostering networking opportunities and knowledge enrichment.

eToro offers a wide range of trading instruments, including stocks, cryptocurrencies, and more. Personally, I’ve used eToro for stock trading in the UK and have been impressed with their execution speeds, ensuring timely trades and minimal slippage.

One of eToro’s standout features is its innovative CopyTrader functionality. This unique tool allows you to automatically replicate the trades of successful traders on the platform.

For novice traders, it presents an excellent learning opportunity, while experienced traders can diversify their portfolios and potentially boost their returns.

When it comes to performance, reliability, and accessibility, eToro delivers on all fronts. The platform equips you with comprehensive research tools, real-time market data, and customisable charts, empowering you to make informed decisions with confidence.

In summary, eToro emerges as the top-tier stock trading app for UK traders. Its user-friendly interface, stringent security measures, vibrant community, and innovative features make it the ideal choice for both beginners and seasoned investors.

  • Fees: Commission-free trading, $5 withdrawal fee, $10 inactivity fee, currency conversion fees
  • Minimum balance: £10
  • Instruments: Stocks, Index CFDs, ETF CFDs, Investment Trusts, Forex, Crypto and Commodities.

Read my complete eToro review UK.

3. Investment Platforms

An investment platform is an online service or software that enables individuals to invest in various financial instruments such as stocks, bonds, mutual funds, or exchange-traded funds (ETFs).

It provides a convenient and centralised platform for managing and monitoring investment portfolios. They share features of both Robo Advisors and Trading Apps, and you can generally invest in most asset types on them.

interactive investor – Best Investment Platform

Using interactive investor to invest in stocks in the UK.

Discover the exceptional range of global investment opportunities provided by interactive investor.

With an unparalleled assortment of shares, funds, ETFs, and investment trusts from well-established exchanges worldwide, interactive investor empowers investors to explore a multitude of options and strategies.

Catering to the needs of avid stock traders, the platform offers diverse stock trading platforms tailored to individual preferences and trading styles. Its cost-effective pricing structure is advantageous for traders with large portfolios, avoiding the disadvantages of percentage-based fee structures.

Investor Connection addresses concerns about Capital Gains Tax by offering Individual Savings Accounts and Self-Invested Personal Pension accounts, particularly beneficial for self-directed investors confident in making their own investment decisions.

The trading platform receives high praise for its exceptional interface, providing seamless access across various devices. Stay updated with real-time market notifications and alerts, while the user-friendly search feature enhances the overall experience. Charting tools, though straightforward, lack advanced features.

Consider the £4.99 per month account fee, along with a £49 phone fee and a £40 bond fee. Enjoy a single free trade per month, followed by a £5.99 per trade fee. Interactive Investor offers various accounts such as SIPP, stocks and shares ISA, junior cash ISA, and company accounts.

Investment options range from venture capital trusts and ETFs to bonds, stocks, commodities, forex trading, CFDs, and spread betting. Interactive Investor provides a comprehensive platform for investors seeking diverse investment opportunities with convenient account options.

  • Fees: Annual custody fee starting at £4.99 per month, £40 bonds fee and £5.99 per trade.
  • Minimum balance: £0
  • Instruments: ‍Stocks, Bonds, Funds, ETFs, and Investment Trusts.

Read my complete interactive investor review UK.

What Is Stock Investing?

Stock investing, also known as equity investing, is the practice of buying and owning shares or stocks of publicly traded companies.

When you invest in stocks, you become a partial owner of the company and have a claim on its assets and earnings.

Stock investing offers the potential for capital appreciation and income generation through dividends. As a shareholder, you may benefit from the company’s growth and profitability, which can result in an increase in the stock’s value over time.

Additionally, some companies distribute a portion of their earnings as dividends to shareholders.

Investors analyse various factors such as the company’s financial performance, industry outlook, management team, and market conditions to make informed decisions about which stocks to buy or sell.

It is important to conduct research, diversify your portfolio, and consider your risk tolerance when engaging in stock investing.

Stock investing provides individuals with an opportunity to participate in the growth of businesses and the broader economy.

Why Invest in Stocks and Shares?

There are several reasons why individuals choose to invest in stocks and shares:

Potential for Growth: Stocks and shares have historically provided the potential for significant long-term growth. Investing in well-performing companies can lead to capital appreciation and higher returns compared to other investment options.

Ownership in Companies: Investing in stocks and shares allows individuals to become partial owners of companies. Shareholders can benefit from the success and profitability of the businesses they invest in.

Dividend Income: Many companies distribute a portion of their profits as dividends to shareholders. Investing in dividend-paying stocks can provide a steady stream of income over time.

Diversification: Stocks and shares offer opportunities for diversification. By investing in a variety of companies across different sectors and regions, investors can spread their risk and reduce the impact of individual company performance on their overall portfolio.

Inflation Hedge: Stocks and shares have the potential to outpace inflation over the long term. As companies grow their earnings, stock prices may increase, providing a hedge against the erosion of purchasing power caused by inflation.

Accessible and Liquid: Investing in stocks and shares is relatively accessible to individual investors. Online stock brokers and investment accounts make it easy to buy and sell shares. Stocks also tend to be more liquid compared to other investments, allowing investors to convert their holdings into cash relatively quickly.

What is the Stock Market?

The stock market refers to a public market where investors can buy and sell shares of publicly traded companies. It is a platform where individuals, institutions, and organisations can participate in the buying and selling of stocks, which represent ownership in those companies.

The stock market enables companies to raise capital by issuing shares to investors. Investors, in turn, can profit from the potential growth of the company and receive dividends, which are a portion of the company’s profits distributed to shareholders.

The stock market plays a crucial role in the economy as it facilitates capital formation, allows for efficient allocation of resources, and provides liquidity for investors. It serves as a barometer of economic health and can be influenced by various factors such as company performance, economic indicators, geopolitical events, and investor sentiment.

Stock markets can be organised as physical exchanges where traders gather in a specific location, or they can operate electronically through computer networks, enabling trading to occur electronically and globally.

Well-known stock exchanges include the New York Stock Exchange (NYSE) and the London Stock Exchange (LSE).

How to Use ISAs to Invest in Stocks & Avoid Tax

Individual Savings Accounts (ISAs) in the UK provide a tax-efficient way to invest in stocks and shares.

Here’s how you can use ISAs to invest in stocks and avoid tax:

  1. Understand the Types of ISAs: Stocks and Shares ISAs allow you to invest in a variety of assets, including stocks, bonds, and funds.
  2. Choose a Stocks and Shares ISA Provider: Research and select a reputable ISA provider that offers a Stocks and Shares ISA. Consider factors such as fees, investment options, customer service, and user-friendly platforms.
  3. Assess Your Risk Tolerance and Investment Goals: Determine your risk tolerance and investment goals before selecting the stocks and shares to include in your ISA portfolio. It’s important to diversify your investments to spread risk and align them with your long-term objectives.
  4. Contribute to Your ISA: Each tax year, you have an ISA allowance, which is the maximum amount you can contribute to your ISAs. As of the 2023/2024 tax year, the annual ISA allowance is £20,000. Contribute regularly to your Stocks and Shares ISA to take advantage of the tax benefits.
  5. Invest in Stocks and Shares: Once you have funds in your Stocks and Shares ISA, you can start investing in stocks and shares. Your ISA provider will offer a range of investment options, such as individual stocks, exchange-traded funds (ETFs), and investment funds. Conduct thorough research or seek professional advice to make informed investment decisions.
  6. Enjoy Tax Benefits: The key advantage of using a Stocks and Shares ISA is that any income and capital gains generated within the ISA are tax-free. This means you won’t have to pay income tax on dividends or capital gains tax on profits from selling investments within the ISA.
  7. Stay within ISA Contribution Limits: Ensure that you stay within the annual ISA allowance to maximise your tax advantages. Contributions made within the allowance do not count toward your overall capital gains tax allowance outside of the ISA.
  8. Monitor and Review Your Investments: Regularly review and monitor your investments within the Stocks and Shares ISA. Make adjustments as needed to align with your investment goals and market conditions.

Remember, while ISAs provide tax advantages, investing in stocks and shares still carries investment risks. It’s important to carefully consider your investment decisions and, if needed, consult a financial advisor for personalised guidance.

When Should I Start Investing?

Before investing, it is important for beginners to establish a solid financial foundation, which includes having an emergency fund. An emergency fund acts as a safety net to cover unexpected expenses or financial setbacks, such as medical emergencies, car repairs, or job loss.

As a general guideline, it is recommended to have three to six months’ worth of living expenses saved in your emergency fund. This ensures that you have enough funds to handle unforeseen circumstances without having to rely on credit cards or liquidating your investments.

Once you have established an emergency fund, you can start considering investing. The amount of money to begin investing will vary depending on individual circumstances, financial goals, and risk tolerance. It is crucial to avoid investing funds that you may need in the short term or cannot afford to lose.

A common recommendation is to start with an amount you are comfortable with and can afford to invest without compromising your daily expenses or emergency fund. This could be as little as £100 or more, depending on your financial situation.

Additionally, consider the investment options available to you. Some investment platforms or products may have minimum investment requirements, so it’s essential to research and find options that align with your available funds.

Remember, investing is a long-term commitment, and it is advisable to contribute regularly over time. As your financial situation improves and you accumulate more savings, you can gradually increase the amount you invest.

It is always recommended to consult with a financial advisor or do thorough research to ensure you make informed investment decisions based on your specific financial circumstances and goals.

Tips for Investing in the Stock Market

Investing in the stock market can be a rewarding long-term strategy for building wealth, but it’s important to approach it with careful consideration and informed decision-making.

Here are some tips for investing in the stock market:

  1. Research and educate yourself: Take the time to learn about investing, the stock market, and different investment strategies. Understand key concepts like risk, diversification, and valuation metrics. Stay updated with financial news and company reports to make informed investment decisions.
  2. Set clear financial goals: Define your investment objectives and time horizon. Determine if you’re investing for short-term gains or long-term wealth accumulation. Having clear goals will help guide your investment strategy and decision-making process.
  3. Diversify your portfolio: Spread your investments across different sectors, industries, and asset classes. Diversification helps reduce risk by avoiding overexposure to a single company or sector. Consider investing in a mix of stocks, bonds, mutual funds, and other investment vehicles.
  4. Start with what you understand: Invest in companies or industries you are familiar with and have knowledge about. This can give you a better understanding of their prospects and potential risks.
  5. Pound-cost averaging: Instead of trying to time the market, consider investing a fixed amount regularly over time. This approach, known as dollar-cost averaging, helps reduce the impact of market volatility and can potentially lead to lower average purchase prices.
  6. Have a long-term perspective: The stock market can be volatile in the short term, but historically it has shown long-term growth. Avoid making impulsive decisions based on short-term market fluctuations and focus on your long-term investment goals.
  7. Manage risk: Assess your risk tolerance and invest accordingly. Consider your financial situation, time horizon, and comfort level with market fluctuations. It’s important to strike a balance between risk and potential returns.
  8. Monitor and review your investments: Regularly review your portfolio’s performance and make adjustments if needed. Stay informed about the companies you have invested in and be aware of any changes in their fundamentals or market conditions that may affect your investment thesis.
  9. Consider professional advice: If you’re unsure or lack the time to research and manage your investments, consider consulting with a financial advisor who can provide personalised guidance based on your financial goals and risk tolerance.
  10. Stay disciplined and patient: Investing is a long-term endeavor. Avoid making impulsive decisions based on short-term market movements. Stick to your investment strategy and remain patient, allowing time for your investments to grow and compound over the years.

How to Decide What Stocks to Invest In?

Deciding which stocks to invest in requires careful analysis and consideration. For beginners, using a Robo Advisor will help you skip past these complexities.

For DIY investors, check out some useful pointers:

Research and analyse companies: Conduct thorough research on companies you are interested in investing in. Review their financial statements, earnings reports, and business strategies. Look for companies with strong fundamentals, competitive advantages, and a track record of consistent growth.

Understand the industry and market trends: Gain a deep understanding of the industry in which the company operates. Stay updated on market trends, technological advancements, and regulatory changes that could impact the company’s prospects.

Assess the company’s competitive position: Evaluate the company’s competitive position within its industry. Consider factors such as market share, product differentiation, and barriers to entry. Look for companies with a sustainable competitive advantage that can withstand competition over the long term.

Analyse financial metrics: Evaluate key financial metrics like revenue growth, profitability, and debt levels. Pay attention to metrics such as earnings per share (EPS), return on equity (ROE), and free cash flow. Compare the company’s financial performance to its peers and industry benchmarks.

Consider valuation: Assess whether the stock is trading at a fair or attractive valuation. Analyse valuation ratios such as price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio. Compare the company’s valuation to its historical averages and industry peers.

Evaluate management and leadership: Assess the company’s management team and their track record. Look for experienced leaders who have demonstrated the ability to navigate challenges and drive growth. Consider factors like corporate governance practices and the alignment of management’s interests with shareholders.

Monitor industry and macroeconomic factors: Consider broader industry and macroeconomic factors that could impact the company’s performance. Evaluate factors like economic growth, interest rates, inflation, and geopolitical risks. Understand how these factors may influence the company’s prospects.

Diversify your portfolio: Avoid putting all your eggs in one basket. Diversify your investments across different sectors, industries, and geographies. This helps reduce risk by spreading exposure to different market conditions and potential risks.

Stay informed: Continuously monitor and stay updated on the companies you have invested in. Stay informed about industry news, company announcements, and any changes in market dynamics that may impact your investment thesis.

Seek professional advice if needed: If you are unsure about making investment decisions or lack the time to conduct in-depth research, consider consulting with a financial advisor or investment professional who can provide guidance tailored to your financial goals and risk tolerance.

Investment Fees You Need to Be Aware of

Just like any other service, investing can incur charges. If not properly addressed, these fees can add up and you’ll end up losing money instead of making a profit.

Here are some of the typical fees that you need to be aware of when investing in a platform:

  • Annual platform fee: This is what the platform will charge you for a year’s worth of access to their service. Some platforms offer a free trial period, but usually, you will need to pay a certain amount of fee to continue investing.
  • Annual fund management fee: This is the fee you’ll be paying your fund manager that’s responsible for your funds. 
  • Market spread: This is the transaction cost of trading, based on the difference between the buy and sell prices of a particular asset.
  • Trading fee: You can also call this brokerage’s commission. Usually, the platform or brokerage will charge you a fee for each transaction that can range from free to around £25. 
  • Transfer-out fee: This is the fee you have to pay when you’re moving your investment from one fund provider to another. 
  • Withdrawal fee: This is the fee you have to pay when you want to withdraw money from your account.
  • Advisory fee: If you want to get more insights from experts, you will need to pay an advisory fee to the platform/experts.

These are the fees you might need to pay when you conduct investment transactions.

So make sure that every decision you take considers them. That way, in the end, you won’t be losing money just because you forgot to insert the fees into the equation.

Final Thoughts

To wrap things up, investing in stocks in the UK can be a rewarding way to grow your wealth over the long term.

By following the steps outlined in this guide, including setting financial goals, establishing an emergency fund, and conducting thorough research, you can make informed investment decisions.

It’s important to have a diversified portfolio, stay informed about market trends, and be patient with your investments.

While investing in stocks carries risks, it also offers the potential for significant returns.

Start your investing journey today and reap the benefits of long-term wealth accumulation in the dynamic UK stock market.


How should a beginner buy stocks?

As a beginner, buying stocks involves a few key steps. First, educate yourself about stock market basics and set clear financial goals. Next, open a brokerage account with a reputable provider that offers user-friendly platforms and research tools. Conduct thorough research on companies, considering factors such as financial performance and industry trends. Start with a small investment and gradually increase as you gain experience. Finally, place your order through the brokerage platform. Remember to stay informed and regularly review your investments.

Can anyone invest in stocks?

Yes, anyone can invest in stocks. Stock market participation is open to individuals who meet the legal requirements and have access to a brokerage account. Whether you are a beginner or an experienced investor, you can enter the stock market and start building your investment portfolio.

What is the difference between a share and a stock?

In simple terms, a share represents ownership in a specific company. It is a single unit of ownership that individuals can purchase. On the other hand, a stock refers to the collective shares of a company that is available for trading on the stock market. Stocks represent the broader ownership interests that investors can buy and sell. Essentially, shares are individual units, while stocks encompass the entirety of shares available for trading.

How to invest in stocks and make money?

To invest in stocks and make money, you can follow these general steps: educate yourself about the stock market, set clear financial goals, research and select individual stocks or invest in diversified funds, monitor your investments regularly, and be prepared to hold your investments for the long term. However, it’s important to note that investing in stocks carries risks, and success is not guaranteed.

How can I research what to invest in?

Lots of platforms nowadays can give you educational content where you can gain a general idea of where to start. But I recommend reading some beginner-friendly websites that discuss issues that are related to the market such as CNBC, Reuters, and Motley Fool.

How much money do I need to start investing?

Yes, you can invest for as low as £1. As discussed, you can easily choose a platform that allows you a low starting point.

What stocks should a beginner in the UK choose?

I don’t recommend going solo and choosing individual stocks when you’re a beginner. Instead, choose market index funds and ETFs. They’re diversified enough that there’s a certain guarantee you won’t be losing money. The gain may not be as much, but it’s good enough as a starting point.

How much money should beginners invest?

You should be investing as much as you’re comfortable with. Some platforms can offer a plan for as low as £1. Because investing should be thought of as a long-term plan, think of it as retirement money. That means it’s an amount that you don’t mind missing for decades. 

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I’m Will! I recently left my job working for one of the UK’s leading financial companies in London to start Sterling Savvy, a place to empower people in the UK financially.


With my experience working with some of the biggest financial services companies in the world and my education in Economics & Finance, I want to help you be more savvy with your money. 


You can read more about my mission here.

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