With $250 million in sales in 2022, you may have heard the buzz about the energy drink, Prime.
Prime Hydration is a range of sports drinks, drink mixes, and energy drinks created and marketed by YouTubers and internet personalities Logan Paul and KSI.
With its popularity not slowing down and its backing from high-profile sponsorships, you may be wondering if you can invest in Prime Hydration.
Can you Buy Prime Hydration Stocks or Shares?
No, you cannot buy Prime Hydration stocks or shares because it’s a private company, not listed on any stock exchange. Founded in 2022 by influencers Logan Paul, KSI, and partners from Congo Brands, the company quickly gained success, making over $250 million in its first year. This achievement has piqued investor interest, but without a public offering, there’s no direct way to invest yet.
Is Prime Hydration Going to IPO?
Prime Hydration, known for its rapid success and partnership with the LA Dodgers1, hasn’t set an IPO date. While it remains a private company amid rumors of a high valuation and possible Coca-Cola interest, there’s speculation about going public possibly in late 2023 or 2024. The official plan is uncertain, keeping market watchers eager for updates.
What is Prime Hydration?
Prime Hydration, launched in 2022 by influencers Logan Paul and KSI, is a brand of sports and energy drinks.
Despite its ban in some schools worldwide due to distractions and high caffeine content2, it’s known for its unique mix of coconut water, electrolytes, vitamins, and BCAAs in sports drinks, and a robust 200mg of caffeine in energy drinks.
The brand, earning over $250 million in its first year, expanded its reach through major deals with sports teams like Arsenal, UFC, and the LA Dodgers.
Manchester City striker Erling Haaland recently signed to the pair’s Prime hydration drink to become their first sponsored footballers3.
Prime Hydration Stock Price
Prime Hydration doesn’t have a stock price because it’s not on the public market. It’s privately held, but there’s chatter about a $10 billion value and potential buyout talks with Coca-Cola.
Prime Hydration Stock Alternatives
As you can’t currently buy Prime Hydration stocks, if you want to invest in the beverage and consumer goods industry you have a few options.
Exchange-traded funds (ETFs) that track a basket of securities can offer investment exposure to the drinks market
- Invesco Food & Beverage ETF: The Index is comprised of securities of 30 US food and beverage companies including Coca-Cola Co/The, PepsiCo Inc, and Monster Beverage Corp.
- First Trust Nasdaq Food & Beverage ETF (FTXG): The investment objective of the Fund is to seek investment results that correspond generally to the price and yield, before the Fund’s fees and expenses, of an index called the Nasdaq US Smart Food & Beverage™ Index.
Alternatively, you can purchase shares from companies in the energy drink sector. Two popular options are:
- Celsius Holdings, Inc. (CELH): Fitness drinks, the third-largest U.S. energy drink maker with a 7.5% market share4.
- Monster Beverage Corporation (MNST): American beverage company that manufactures energy drinks including Monster Energy, Relentless, and Burn.
Where to invest?
I personally recommend using eToro to invest due to its social trading features, FCA regulation, and zero-commision on stock trading.
Final Thoughts
In conclusion, though Prime Hydration, spearheaded by Logan Paul and KSI, isn’t publicly traded, its potential and market moves are generating interest.
The company, co-owned with Congo Brands and renowned for its rapid rise and notable sponsorships, is on many investors’ radars. Speculations about its whopping $10 billion valuation and a possible Coca-Cola acquisition are adding to the excitement.
While direct investment isn’t possible now, alternatives like sector-specific ETFs and related stocks offer routes for interested parties. As the landscape evolves, keeping abreast of Prime Hydration’s journey will be intriguing for stakeholders.
FAQs
Is Prime Hydration listed in stock market?
No, Prime Hydration is not currently listed on the stock market. It remains a privately held company, which means its shares are not available for public trading.
What company owns Prime Hydration?
Prime Hydration is owned by internet celebrities Logan Paul and KSI, along with a company known as Congo Brands. These entities collectively hold ownership of the brand.
Can I buy shares in prime drink?
No, you cannot buy shares in Prime Hydration. The company is privately held and has not issued shares for public purchase.
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Sources:
- https://hypebeast.com/2023/3/logan-paul-ksi-prime-los-angeles-dodgers-official-sports-drink-announcement-info ↩︎
- https://www.standard.co.uk/news/uk/prime-energy-drink-asda-aldi-expensive-wakey-wines-logan-paul-ksi-b1050816.html ↩︎
- https://talksport.com/football/1549151/logan-paul-erling-haaland-dad-man-city/ ↩︎
- https://www.thestreet.com/investing/is-celsius-holdings-stock-a-buy ↩︎