Sterling Savvy


How to Buy Apple Shares UK for Beginners

Tobi Opeyemi Amure
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How to Buy Apple Shares UK for Beginners

In a nutshell, to buy Apple shares in the UK, choose a brokerage that offers access to US stocks, like eToro or Plus500. Open and fund your trading account, ensuring you complete a W-8BEN form to comply with US tax regulations. Then, search for Apple’s stock ticker ‘AAPL’, decide on the number of shares or the amount you want to invest in, and execute the buy order.

In this guide on how to buy Apple shares in the UK, I’ve outlined the essential steps to simplify your journey into investing in one of the world’s tech giants.

You’ll find practical advice on selecting a broker, understanding the process, and making informed decisions in the UK market.

This article was reviewed by Tobi Opeyemi Amure, a trading expert and writer at, and

Quick Steps to Buy Apple Shares Online

  1. Choose a trading platform: As a beginner, look for a trading platform that is easy to navigate, provides educational resources, and offers strong customer support to aid in your investment journey.
  2. Register your account: Begin by signing up and providing your personal details to create a trading account.
  3. Payment method setup: Fund your account using options like bank transfers, debit cards, or credit cards.
  4. Search for Apple stock: On your selected platform, find Apple by using its stock code: AAPL.
  5. Conduct share research: Utilise the platform’s resources to gather the latest information and research on Apple shares.
  6. Purchase shares: Decide how many Apple shares you want to buy and execute the transaction with a market order or a limit order, using the platform’s straightforward buying process.

Best Place to Buy Apple Shares UK

In 2023, around 2 in 5 Brits (42%) invest and trade, up from 36% in 20211.

Choosing the best trading platform for investing in Apple shares is crucial for newcomers in the market.

Having worked in the retail investment sector in London over the last four years, I had the opportunity to experience the rise first-hand.

Additionally, in my role working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”, I was able to work with and test some of the biggest UK stock brokers in the market.

Using my experience in this field, I’ve picked two of the best places to buy Apple shares in the UK.

Factors such as fees, commissions, usability, trading platforms available, research tools, educational materials, and additional features were considered.

Both of the platforms I’ve reviewed below are regulated by the UK’s financial watchdog, the Financial Conduct Authority (FCA) or similar.

1. eToro – Overall best place to buy Apple stock UK

eToro – Overall best place to buy Apple stock UK

eToro stands out as a leading choice for UK investors looking to buy Apple shares. It’s a multi-asset platform offering 0% commission on real stock trades, making it cost-effective, especially for international shares like Apple.

eToro supports fractional share ownership, allowing investments from as little as $10, ideal for investors with varied budget sizes.

The platform’s user-friendliness is a significant advantage, with a straightforward account setup and a minimum deposit requirement of just £50.

Funding the account is easy, with options like debit/credit cards, e-wallets, and UK bank transfers. eToro’s safety is underscored by its regulation by the Financial Conduct Authority (FCA) and coverage under the Financial Services Compensation Scheme (FSCS), ensuring a secure trading environment.

A unique feature of eToro is its social trading capability, which enables users to copy trades of experienced investors in real-time, making it an excellent option for beginners.

The platform also offers a diverse range of other assets, including forex, commodities, and cryptocurrencies, alongside a practical demo account for practice.

For those seeking investment diversity, eToro provides over 40 pre-allocated investment portfolios, catering to various market segments. Its mobile app further enhances trading convenience, allowing users to manage their investments on the go.

eToro’s combination of low fees, user-friendly interface, social trading options, and a wide range of investment choices makes it an attractive platform for UK investors to buy Apple shares.

However, it’s important to be aware of other fees like currency conversion charges, particularly since trading on eToro occurs in USD.

Read my complete eToro review.

Zero commission means that no broker fee will be charged when opening or closing the position and does not apply to short or leveraged positions. Other fees apply including FX fees on non-USD deposits and withdrawals. Your capital is at risk. For more information, click here.

2. Plus500 – Good for trading Apple CFDs

Plus500 – Good for trading Apple CFDs

Plus500 emerges as a leading platform for UK traders interested in trading Apple stock CFDs (Contract for Difference).

It’s renowned for offering a user-friendly experience with a native app for both iOS and Android devices.

As a platform authorised and regulated by the FCA and protected under the FSCS, Plus500 assures a high level of security for your capital.

A standout feature of Plus500 is its commission-free trading across a diverse range of international markets, including popular stocks from the UK, US, and other global exchanges. This makes it an ideal platform for gaining exposure to Apple CFDs. With leverage up to 1:5, traders have the potential to magnify their profits, though this also increases the risk.

Plus500’s trading tools are designed to enhance the trading experience. These include the ability to view market sentiment, predefined stops and limits to manage risks, and the innovative ‘Insights’ tool. ‘Insights’ provides up-to-date analysis of trades, offering valuable insights into market trends and trader sentiment.

The platform supports a broad selection of over 2,000 CFDs, including commodities, ETFs, indices, options, and shares, catering to a wide range of trading interests. Plus500’s proprietary trading platform is tailored for active traders seeking competitive pricing and robust customer support.

However, traders should note the absence of the MetaTrader platform and minimal educational resources. Additionally, an inactivity fee applies if the account remains dormant.

Plus500 stands out for its comprehensive offering of Apple stock CFDs, advanced trading tools, no commission fees, and a secure trading environment, making it an excellent choice for UK traders.

But, like all trading platforms, it’s essential to be aware of its limitations and the risks involved in CFD trading.

Read my Plus500 review.

How to Buy Apple Shares in the UK – Step-by-Step Guide

Here’s a simple step-by-step guide to help you invest in Apple shares.

1. Select a broker

Start by choosing a broker that suits your needs, such as eToro, Plus500, or IG. Consider factors like fees, ease of use, and customer support. Ensure the broker offers access to US stocks, including Apple (AAPL).

2. Create your account

Set up your brokerage account online. Provide necessary personal details like your name, address, and National Insurance number for identity verification. This process is typically straightforward and can be completed via the broker’s website or app.

3. Fund your account

Deposit funds into your brokerage account. This can usually be done through a bank transfer or by using a debit or credit card. The amount will depend on your investment plans and the broker’s minimum deposit requirements.

4. Complete a W-8BEN form

As a UK investor buying US stocks, fill out the W-8BEN form. This form reduces the withholding tax on US-sourced income, such as dividends from Apple shares.

5. Choose a tax wrapper

Consider using a tax-efficient wrapper like an ISA or SIPP for your investment, depending on your goals and financial situation. These can offer tax savings and potentially enhance your investment returns.

6. Research Apple shares

Before purchasing, research Apple thoroughly. Look at its market capitalisation, earnings reports, liquidity, and recent company performance. Understanding Apple’s position in the market and its competition is crucial.

7. Buy the shares

Purchase Apple shares using your broker’s platform. Search for Apple’s ticker symbol ‘AAPL’, decide on the number of shares or the investment amount, and place your order. You can choose between market orders and limit orders based on your strategy.

8. Monitor your investment

After buying the shares, actively monitor your investment. Stay updated on Apple’s performance and market trends. Set up alerts for price changes and be prepared to adjust your investment as needed.

9. Be aware of fees & taxes

Understand the fees charged by your broker, like commission, account maintenance, and FX fees. Also, consider the tax implications, such as Capital Gains Tax, which may apply to your investment in Apple shares.

By following these steps, UK investors can effectively navigate the process of buying Apple shares, balancing informed decision-making with careful consideration of costs and tax implications.

Frequently Asked Questions About Buying Apple Shares in the UK

Here are some answers to some of the most asked questions regarding purchasing Apple stock in the UK.

Can I buy Apple shares in the UK?

Yes, you can buy Apple shares in the UK. To do this, choose a brokerage that offers access to US stocks and open a trading account. Ensure you complete a W-8BEN form, necessary for UK residents investing in US stocks. After setting up your account and deciding your investment amount, you can proceed to buy Apple shares through the chosen platform.

Should UK investors buy shares in Apple?

UK investors considering Apple shares need to evaluate several factors. Firstly, Apple’s robust market position and history of innovation make it an attractive investment. The company’s continuous growth in technology and expansion into new markets, like streaming and services, suggest potential for future appreciation.

However, investing in Apple, like any stock, involves risks. Market volatility can affect stock prices, influenced by global economic trends and tech industry shifts.

UK investors should also consider the impact of currency exchange rates, as investing in a US-based company involves dealing with fluctuations between the GBP and USD.

The investment goals and risk tolerance of the individual investor are paramount.

Buying Apple shares can be a strategic move for UK investors, provided they carefully assess the company’s performance, market conditions, and align the investment with their financial strategy. Research and, if needed, financial advice are recommended to navigate this investment decision.

Is it safe to invest in Apple?

Investing in Apple, like any stock investment, carries inherent risks. While Apple is a well-established company with a strong market presence, its stock can still be affected by market volatility, technological shifts, and global economic conditions.

Investors should assess their own risk tolerance and investment goals when considering an investment in Apple. It’s advisable to conduct thorough research and possibly consult a financial advisor to understand the potential risks and rewards associated with investing in Apple.

How to sell Apple shares?

  1. Log in to your brokerage account where you hold Apple shares.
  2. Navigate to the trading section and search for Apple’s stock ticker, ‘AAPL’.
  3. Enter the number of shares you wish to sell and choose the type of sell order (e.g., market, limit).
  4. Review and confirm the transaction details.
  5. Execute the sale order and monitor the execution status.

Why invest in Apple?

Investing in Apple offers several compelling reasons for potential investors. As a leading player in the technology sector, Apple is renowned for its innovation, strong brand, and loyal customer base. These factors contribute to its stable market position and potential for long-term growth.

Apple’s financial performance has historically been robust, with consistent revenue growth and strong profit margins. This financial health is a key consideration for investors looking for a secure investment in the tech industry. Moreover, Apple’s foray into diverse areas like services and wearables indicates a strategy for sustained growth beyond its core iPhone business.

However, it’s important to note that, like any investment, Apple shares are subject to market fluctuations. Economic conditions, competition in the tech sector, and company-specific developments can impact stock performance.

Investing in Apple can be appealing due to its market leadership, financial strength, and growth strategy. Nevertheless, investors should carefully evaluate their investment goals and market conditions to ensure that an investment in Apple aligns with their portfolio strategy.

What to consider before investing in Apple shares?

Before investing in Apple shares, there are several key factors to consider. First, understand Apple’s Business Model, including its main revenue streams, such as iPhone sales, services, and other tech products. This knowledge helps assess the company’s potential for growth and sustainability in a competitive market.

Second, evaluate Apple’s Financial Health by reviewing its earnings reports, revenue growth, and profit margins. Strong financials can indicate a stable investment, but it’s crucial to stay updated with the latest financial data.

Market Volatility is another consideration. Stock prices, including Apple’s, can fluctuate due to market trends, economic conditions, and company-specific news. Aligning this with your Risk Tolerance is important; some investors may seek stable investments, while others are comfortable with higher risks for potential greater returns.

Lastly, consider the Impact of Currency Exchange Rates for UK investors, as investing in a US-based company like Apple involves dealing with GBP to USD conversions.

How to buy Apple shares UK for beginners?

  1. Choose a Broker: Select a UK-based broker that offers US stock trading, including Apple shares.
  2. Create an Account: Sign up for an account with the broker, providing necessary personal details.
  3. Verify Identity: Complete the identity verification process as required by the broker.
  4. Deposit Funds: Transfer money into your brokerage account, often possible via bank transfer or debit card.
  5. Complete W-8BEN Form: Fill out this form to declare non-US residency for tax purposes.
  6. Research Apple: Understand Apple’s business model, financials, and recent stock performance.
  7. Decide Investment Amount: Determine how much you want to invest based on your budget and risk tolerance.
  8. Place Order: Search for Apple’s ticker symbol ‘AAPL’ and place a buy order for the desired number of shares.
  9. Review and Confirm: Double-check the order details and confirm the purchase.
  10. Monitor Your Investment: Regularly track the performance of your Apple shares and stay informed about market changes

What are the risks of investing in Apple shares?

Investing in Apple shares involves certain risks that should be carefully considered. Market Volatility is a primary concern, as Apple’s stock price can fluctuate due to broader market trends, economic shifts, and company-specific news. This volatility can impact the value of your investment, especially in the short term.

Competition in the Tech Industry is another risk factor. Apple operates in a highly competitive market with constant technological advancements and innovation. Changes in market share or technological disruptions can affect its business performance and, consequently, its stock value.

Regulatory Challenges also pose a risk. As a global company, Apple faces various regulatory environments and policies, which can impact its operations and financial results. Legal and regulatory changes, especially in key markets, can influence the company’s profitability.

Finally, Currency Risk is relevant for UK investors. Since Apple is a US-based company, fluctuations in the exchange rate between the US dollar and the British pound can affect the investment’s return in GBP terms.

Investors should weigh these risks against their investment goals and risk tolerance. It’s important to stay informed about Apple’s market position and industry trends while considering the potential impact of these risks on their investment.

Is it worth buying one share of Apple?

Deciding whether to buy just one share of Apple depends on several considerations. The cost of a single Apple share is relatively high, but many brokerages offer fractional shares, enabling investment in a portion of a share. This option allows for investment in Apple with a smaller amount of capital.

For investors with limited funds, buying a single or fractional share can be a viable way to participate in Apple’s potential growth and market presence. It’s also a practical approach for diversifying a portfolio, even with a modest budget.

However, it’s important to consider transaction fees associated with buying shares. In some cases, high fees can proportionally impact the overall return, especially when investing in a small number of shares.

What’s the best time to invest in Apple stock?

Determining the best time to invest in Apple stock requires careful consideration of market conditions and company performance.

Ideal investment timing often aligns with market dips or when Apple’s stock is perceived as undervalued relative to its future growth potential. However, accurately predicting market lows is challenging and not typically recommended for most investors.

Monitoring Apple’s Financial Reports and industry news is crucial. Quarterly earnings, product launch events, and company announcements can significantly impact stock prices. Keeping an eye on these events can provide insights into potential investment opportunities.

Understanding Broader Market Trends is also key. Economic conditions, tech industry developments, and consumer spending habits can influence Apple’s stock performance. Staying informed about these broader trends can guide investment decisions.

A Long-Term Investment Perspective is often beneficial when considering stocks like Apple. Given the inherent volatility in the stock market, a long-term approach can help mitigate the impact of short-term fluctuations and capitalise on the company’s growth trajectory over time.

The best time to invest in Apple stock involves a balance of understanding the company’s financial health, monitoring market trends, and aligning with your long-term investment goals. Thorough research and, if necessary, consulting with a financial advisor are advisable to make well-informed investment decisions.

What’s the minimum required investment for Apple?

The minimum investment required to buy Apple shares largely depends on the current market price of a single share and the policies of your chosen brokerage.

While Apple’s share price can be high, many brokers now offer fractional shares, enabling investment in a part of an Apple share. This feature significantly lowers the entry point, making it possible to invest in Apple with a smaller amount of capital, sometimes as little as a few dollars or pounds.

When considering the minimum investment, it’s also important to factor in any additional fees or charges that the brokerage might apply. These can include transaction fees, account maintenance fees, or currency conversion fees, especially for UK investors trading in US stocks.

Final Thoughts

Purchasing Apple shares in the UK is a straightforward process that can be navigated effectively with the right information and tools.

By selecting a suitable broker, understanding the process of setting up an account, and being aware of important forms like the W-8BEN, UK investors can confidently invest in one of the most influential tech companies globally.

Whether you’re a seasoned investor or just starting out, this guide aims to equip you with the knowledge to make informed decisions, keeping in mind the risks and opportunities that come with investing in Apple shares.

Remember, thorough research and a clear understanding of your investment goals are key to successfully investing in the stock market.


Does Apple pay dividends?

Yes, Apple pays dividends to its shareholders. The company has been paying dividends consistently since 2012, typically quarterly. The amount of the dividend can vary and is subject to approval by Apple’s board of directors.

What’s the cheapest way to buy Apple stock?

The cheapest way to buy Apple stock is through online brokerages that offer commission-free trading. eToro, for instance, is a popular option as it allows investors to buy Apple shares without paying any commission fees. This platform also supports fractional shares, enabling investment in Apple with a smaller amount of capital. However, investors should be aware of other potential fees, such as currency conversion fees, when using platforms like eToro for trading.

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Will Fenton is the founder of Sterling Savvy. He is a personal finance expert and writes about trading, investing, budgeting, and other financial topics.

Along with his education in Economics & Finance, he has experience working in the financial services industry in London working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”.

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