Sterling Savvy

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Founder & Author

Will Fenton

Will Fenton is the founder of Sterling Savvy. He is a personal finance expert and writes about trading, investing, budgeting, and other financial topics.

Along with his education, Will has experience working in the financial services industry in London working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”.


MA (Hons) Economics and Finance, Heriot-Watt University


Outside of finance:

Will is also the founder of MIDDER, where he manages a small team of journalists who report on the latest news and developments in AI, Web3, blockchain, NFTs, and crypto within the realm of music.

He's been featured discussing the future of music on The Standard and the Daily Mail.

Latest articles by Will:

How to Choose Which Forex Pair to Trade?

In a nutshell, to choose which forex pair to trade, assess market liquidity, volatility, and economic indicators relevant to the currencies in question. Align your choice with your trading strategy, risk tolerance, and the current … Read more

Best Bitcoin ETFs UK 2024

If you’re following Bitcoin’s miraculous journey, you probably heard about the first Bitcoin ETF (spot) being approved in the US a few months ago. But what does that mean for UK investors, I’ve seen a … Read more

Why is Bitcoin going up? Should I buy in the UK now?

Bitcoin has witnessed a dramatic ascent, breaking the $60,000 barrier for the first time in over two years. This resurgence in value marks a significant milestone for the world’s pioneer cryptocurrency, reflecting a bullish momentum … Read more

Ben Laidler from eToro: Questions about the stock market

Today we’re chatting with Ben Laidler who is a Global Markets Strategist at eToro. He has covered global equities as both a fund manager and investment strategist since 1994. Based in the UK now he … Read more

UK’s most-asked questions about CFD trading answered

Today we’re chatting with Andrew Merry who is the Chief Commercial Officer at Trade Nation. He has over 25 years of experience in the sector. Welcome, Andrew, we’re so glad to have you! I’ve dug … Read more

8 Best Low Spread Forex Brokers in the UK

In a nutshell, the best low-spread forex brokers in the UK are Trade Nation, known for its transparent pricing and customer service; Plus500, offering competitive spreads and a user-friendly platform; and IG, recognised for its … Read more

Trade Nation Review UK

Trade Nation is a platform that you may be considering if you’re looking to trade CFDs and Forex in the UK. However, with so many excellent platforms available, you may be wondering if Trade Nation … Read more

10 Best MT4 Brokers in the UK

In a nutshell, the best MT4 brokers in the UK are Trade Nation, known for its transparent pricing and excellent customer service; IG, offering a wide range of tradable instruments and extensive market research tools; … Read more

Best Crypto Apps in the UK for 2024

In a nutshell, the best crypto apps in the UK are eToro, Coinbase, and Uphold. eToro is favored for its social trading features, Coinbase for its user-friendly interface and security, and Uphold for its versatility … Read more

UK’s most-asked questions about spread betting answered

Today we’re chatting with Tom Salmon who is the Managing Director of Spreadex Trading. He’s been working at Spreadex for 17 years, where he spent 11 years as Head of Trading and in the last … Read more