Sterling Savvy

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Founder & Author

Will Fenton

Will Fenton is the founder of Sterling Savvy. He is a personal finance expert and writes about trading, investing, budgeting, and other financial topics.

Along with his education, Will has experience working in the financial services industry in London working for one of the UK’s leading financial companies, “a trustworthy and respected provider of news, education and market analysis for the everyday investor”.


MA (Hons) Economics and Finance, Heriot-Watt University


Outside of finance:

Will is also the founder of MIDDER, where he manages a small team of journalists who report on the latest news and developments in AI, Web3, blockchain, NFTs, and crypto within the realm of music.

He's been featured discussing the future of music on The Standard and the Daily Mail.

Latest articles by Will:

UK’s most-asked questions about CFD trading answered

Today we’re chatting with Andrew Merry who is the Chief Commercial Officer at Trade Nation. He has over 25 years of experience in the sector. Welcome, Andrew, we’re so glad to have you! I’ve dug … Read more

8 Best Low Spread Forex Brokers UK

In a nutshell, the best low-spread forex brokers in the UK are Trade Nation, known for its transparent pricing and customer service; Plus500, offering competitive spreads and a user-friendly platform; and IG, recognised for its … Read more

Trade Nation Review UK

Trade Nation is a platform that you may be considering if you’re looking to trade CFDs and Forex in the UK. However, with so many excellent platforms available, you may be wondering if Trade Nation … Read more

10 Best MT4 Brokers UK 2024

In a nutshell, the best MT4 brokers in the UK are Trade Nation, known for its transparent pricing and excellent customer service; IG, offering a wide range of tradable instruments and extensive market research tools; … Read more

Best Crypto Apps in the UK 2024

In a nutshell, the best crypto apps in the UK are eToro, Coinbase, and Uphold. eToro is favored for its social trading features, Coinbase for its user-friendly interface and security, and Uphold for its versatility … Read more

UK’s most-asked questions about spread betting answered

Today we’re chatting with Tom Salmon who is the Managing Director of Spreadex Trading. He’s been working at Spreadex for 17 years, where he spent 11 years as Head of Trading and in the last … Read more

How to Buy OpenAI Stock UK

In a nutshell, you can’t buy OpenAI stock. OpenAI is a private company and its stock is not publicly traded, so you cannot buy OpenAI stock on any public stock exchange, including those in the … Read more

Spread Betting: What Is It & How Does It Work?

In a nutshell, spread betting in the UK is a leveraged financial derivative that allows traders to speculate on the price movement of a wide range of financial markets, including stocks, indices, forex, and commodities, … Read more

How to Make Money on eToro

In a nutshell, there are four primary ways to make money on eToro: firstly, by buying investments such as stocks, cryptocurrencies, and ETFs to sell at a higher price; secondly, by using CFDs (Contracts for … Read more

Spreadex Review UK

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 64% of retail investors lose money when trading spread bets and CFDs with this provider. You should … Read more